Frequently Asked Questions
How does Vicinus work?
Vicinus is an AI-led, all-in-one platform that helps you manage business listings across a network of multiple directories including search engines, digital maps, social networks and other online directories. These networks allow business owners to manage public information about them. Vicinus puts you in control of how your business listings appear when potential customers search for businesses like yours online.
My business information is incorrect online. How can I change it and prevent from further unknown alterations?
Vicinus sanitises your data, suppresses any duplicate listings and publishes verified information on search engines, apps, maps and online directories. However, few online directories allow customers to suggest changes that they think are incorrect and additionally, search engine algorithms deliver what they believe to be the most accurate response or information.
Vicinus can help you prevent alterations by external sources by letting you lock listing-related information.
How can Vicinus help me if I have multiple business locations?
In the case of multiple locations and listings, a lot of data is scattered, inconsistent and unoptimised. This is where Vicinus comes in. It quickly improves all of this and increases your discoverability among nearby customers, by publishing only verified information on multiple online channels.
Contact us via email or phone to find out more about Vicinus for multi-location enterprises and to receive a quote.
What are Vicinus Store-Pages? How will they help my business?
These are AI-ready and SEO friendly pages for each of your advisors, events, restaurants, menus, franchisees, and locations. They are consistent, fast-loading, properly marked-up pages that help to improve the presence of your business listings across search engines, maps, and voice assistants
What is Hyperlocal Marketing?
Hyperlocal marketing is optimising searches for focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks.
Hyperlocal marketing usually targets ‘near me’ searches.
For example, a hyperlocal search would sound something like “Coffee Shops Near Me”.
Why is e-reputation important?
With many consumers relying on online recommendations to make decisions about products and services before purchasing, customer reviews and e-reputation is imperative to building trust and creating sales for your business.
This means that generating reviews for your business is critical for SEO, most specifically, for local SEO. This is because recommendations from real customers build trust and reputation in your business, allowing potential customers to consider a sale from you. Most people trust what is said about you, rather than what is said by you.
How is Hyperlocal Marketing different from Website SEO?
Hyperlocal marketing is simply how your business shows up in ‘near me’ search results, this is called the ‘local map pack’. Whereas website SEO is increasing the quantity and quality of your website traffic via top results for searches of a certain keyword associated with your business.
The ‘local map pack’ is the group of the first three businesses which show up in ‘near me’ searches relevant to your business. The ‘local map pack’ is found at the top of the page and contains key details about your business.