How to spend your marketing budget for the rest of 2020:

Deciding where to allocate a tight marketing budget can be tricky. Especially in times like these where the economy is unstable. Think about what your business is lacking and look at competitors to see where you could gain an...

6 Top Tips to optimise and manage business listings

6 Top Tips to optimise and manage business listings:  Optimising and managing business listings is a weighty but important task. It helps your business to be more visible online and build both brand awareness and trust. The more present...

Local Search Engine Marketing: what is it & why is it important?

Local Search Engine Marketing – first of all, what is it? Local search engine marketing pretty much does what it says on the tin! It is a method of marketing your business in search engine results for localised user...

Hyperlocal marketing: what is it and how does it work

What is hyperlocal marketing? Let’s say you’re out, you’re shopping and you really want a coffee but there’s no coffee shop in sight. You take out your phone and type into Google ‘coffee shops near me’. This is what...

Re-opening: 4 ways hyperlocal marketing can help

Hyperlocal marketing is the perfect marketing strategy for businesses now that the lockdown restrictions are easing and the re-opening phase is starting. Enhancing your online presence and discoverability will help potential customers find your business and see that it...

How to get your business voice search optimized

What does it mean to be voice search optimized?  Being voice search optimized means your business website and listings can be detected via voice search from device voice assistants like Google Assistant, Alexa, Siri and Cortana. When a voice...

What builds brand trust (& what breaks it)

Why is it important to build brand trust? Consumer data has become increasingly and frequently misused. The spread of false information and the surge of poor quality products and services online has prompted customers to be more cautious with...

Vicinus AI is Revolutionising Local Search Engine Marketing

Vicinus AI is Revolutionising Local Search Engine Marketing Vicinus, our hyperlocal marketing platform, utilises revolutionary AI to help businesses with their local search engine marketing. The platform combines several Artificial Intelligence and Machine Learning features. These include sentiment analysis,...

How to Increase Foot Traffic in Your Stores

Now, in 2020, there are over 20 million e-commerce businesses populating the industry. That’s why, even if you operate from a physical store or business location, it is vital for your business to be discoverable online to compete with...