Analytics
Analytics to make data-driven business decisions
Analyse key performance indicators (KPIs) to optimise strategies – leading to enhanced online presence and reputation.
Why is data analytics vital for business?
90%
Organisations achieved significant value from data and analytics in 2023 data and analytics in 2023
60%
Companies around the world use data and analytics to improve cost efficiency
86%
Insight-driven businesses continually act on intelligence to boost outcomes
Gains through data analytics and actionable insights
Location-specific analytics help to optimize listings and tailor your products or services for targeted reach.
Implement real-time updates to your listings based on dynamic analytics for current and relevant information.
Incorporate machine learning algorithms for content recommendations within listings, personalizing customer experience.
Use findings of visibility and conversion metrics to stay ahead of the competition.
Get insights into listings health, review summary, and call to action through periodical reports.
Export data-driven analytics reports and share them with your teams and stakeholders.
How Vicinus works
Customisable analytics dashboard
Tailor your reports based on specific metrics and key performance indicators (KPIs), such as average rating, response time, and customer demographics. This helps you easily view the data you exactly need to make data-driven decisions.
Key performance indicators
Vicinus analytics helps you track your search keywords, views, clicks, and calls to action over time and across locations. Get reports on how your focus keywords are performing locally to increase visibility and modify strategies accordingly
GMB and FaceBook reports
Get location-specific insights into which actions online users are taking on GMB and Facebook listings. For example, Vicinus helps you track how many customers are clicking to call your business or get directions via Google Maps.
Filter and segment reviews
Vicinus allows you to drill down into specific review categories, demographics, or products/services. This feature helps you pinpoint areas of strength or improvement, tailor strategies to specific customer segments, and refine your overall customer satisfaction.
Sentiment trend analysis
Vicinus provides detailed insights into the specific language customers use to express their opinions. This allows you to better customize your responses, address concerns more effectively, and align your strategies with the evolving sentiments of customers.
Detailed analytics reports
Generate detailed analytic reports, providing insights into customer engagement with your business online. This helps you better understand how users interact with your online presence and make informed decisions to enhance your overall digital strategy.
Names that have trusted us
What they have to say about us
"Vicinus has helped us grow the Hyperlocal channel for the Reliance Trends network of stores. It provides us with a good toollkit to manage Trends network of over 2400 stores and grow it manage and grow the hyperlocal channel for 2000+ stores."
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Frequently asked questions
Data analytics plays a critical role in optimising your local SEO strategy. By analysing data from various sources, you can gain valuable insights into how your local search efforts are performing and identify areas for improvement. Understanding user behaviour, measuring local SEO performance and taking data driven decisions becomes easier and concrete through data analytics
Vicinus is an AI-powered hyperlocal marketing tool designed to enhance your local online presence. It offers a suite of features such as real-time management of business profiles, SEO-friendly location pages, reputation tracking, and more. By using Vicinus, businesses can streamline their online visibility, manage multiple locations effortlessly, and engage with customers effectively.
Vicinus is an AI-powered hyperlocal marketing tool designed to enhance your local online presence. It offers a suite of features such as real-time management of business profiles, SEO-friendly location pages, reputation tracking, and more. By using Vicinus, businesses can streamline their online visibility, manage multiple locations effortlessly, and engage with customers effectively.
Vicinus is an AI-powered hyperlocal marketing tool designed to enhance your local online presence. It offers a suite of features such as real-time management of business profiles, SEO-friendly location pages, reputation tracking, and more. By using Vicinus, businesses can streamline their online visibility, manage multiple locations effortlessly, and engage with customers effectively.
Vicinus is an AI-powered hyperlocal marketing tool designed to enhance your local online presence. It offers a suite of features such as real-time management of business profiles, SEO-friendly location pages, reputation tracking, and more. By using Vicinus, businesses can streamline their online visibility, manage multiple locations effortlessly, and engage with customers effectively.
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