Reliance Trends is a popular retail brand in India, which is known for offering a wide range of fashionable and affordable clothing and accessories for men, women, and children. The product range includes apparel, footwear, and accessories, making it a one-stop destination for fashion shopping. It operates a vast network of standalone stores and shop-in-shops within Reliance Trends outlets.
To ensure that it remains competitive in the online retail market, Reliance Trends works closely with Vicinus for results-driven hyperlocal marketing services. Vicinus actively helps Reliance Trends manage and respond to customer reviews, maintain accurate listing information across all platforms, and build its online visibility, especially in local searches.
Vicinus managed
stores
Implement targeted local SEO strategies to enhance Reliance Trends’ visibility in local searches
Develop landing pages for promotional events, showcasing offers and driving online and offline traffic to its outlets
Conduct a thorough audit and removal of duplicate listings
Monitor local search insights to identify trends and opportunities
"Vicinus has helped us grow the Hyperlocal channel for the Reliance Trends network of stores. It provides us with a good toollkit to manage Trends network of over 2400+ stores and grow this hyperlocal channel for existing and new outlets."

Kumar Saurabh
Chief Manager, Reliance Retail
"A well-crafted and optimised location page helps our customers to find store specific information and to book appointments with ease. It has also improved ORRA’s ranking in local searches. Vicinus has helped us to unlock the potential of location pages in ORRA’s hyperlocal presence."

Abida Chaudhary
E-commerce Manager, Orra
"Vicinus has helped us grow the Hyperlocal channel for the Reliance Trends network of stores. It provides us with a good toollkit to manage Trends network of over 2400+ stores and grow this hyperlocal channel for existing and new outlets."

Kumar Saurabh
Chief Manager, Reliance Retail