Grow and manage your business in an increasingly digital world

Vicinus manages local search presence for multi-location businesses. It improves the findability and trust for a business online on various channels when a user is searching to decide where to go. It offers business information management, direct integration with Google business profiles, store-specific landing pages, review management, analytics and one dashboard across every location. The four modules (Listing, Reputation, Conversion, Analytics) are built to work together, though most clients start where the pain is worst.

Through the Listing module, you get one place to manage all your Google Business Profiles.

The bulk editor lets you push changes to hours, addresses, photos, or attributes across every location in one action. A monitoring layer catches spam edits, duplicate listings, and unauthorised changes before they compound. An AI Photo Checker flags outdated or low-quality images and suggests replacements. You can lock editing access to specific users – which matters when the wrong person can undo your work in five minutes. There’s also a Listing Finder that surfaces unclaimed mentions of your brand across directories.

The alternative is a team doing all of this by hand, which mostly means it doesn’t get done. 80% of consumers say inaccurate listing information makes them trust a brand less – at scale, that’s not a small problem.

The Reputation module pulls all your reviews into one place – every platform, every location – so your team isn’t logging into ten different portals to see what customers are saying.

The Auto-Responder generates replies to reviews. You set the tone; Vicinus handles the volume. A sentiment analysis layer identifies language patterns across reviews – what customers keep coming back to, location by location. There’s also a CRM sourcing tool that identifies satisfied customers in your existing data and prompts them to leave a review, which tends to lift overall ratings without doing anything cynical.

91% of consumers say local branch reviews affect how they see a brand overall. With hundreds of locations, you can’t manage that reactively.

A location page is an SEO page for a single store – hours, directions, local reviews, a contact form – built through Vicinus’s Conversion module and hosted under your own domain. Each page is built to rank for location-specific searches and can include dynamic content: offers, events, Google Posts, all scheduled in advance.

72% of people who do a local search visit a store within five miles. The location page is what they find before deciding whether to make the trip. ORRA rebuilt their store pages through Vicinus and saw both local rankings and appointment bookings improve. It also helps that 48% of location pages appear in both map and organic search – so a single page is doing work across two of Google’s most visible surfaces.

Hyperlocal is what bridges the gap between running a national campaign and actually appearing when someone three streets away searches for what you sell.

The scale of local search intent is large – 46% of Google searches have a local component, and “near me” searches have doubled year on year. But the more important point is that local presence doesn’t replicate itself automatically. Each location needs its own accurate listings, its own reviews, its own indexed content. For a brand with 100+ locations, that’s a coordination problem that no single team can solve manually.

Vicinus has been applied to this across retail, financial services, healthcare, and food & hospitality.

The Analytics module is a configurable dashboard, filterable by individual store, city, or region. It covers search views, clicks and direction requests per location; what users are actually doing on your Google Business Profile and Facebook listings; review volume, average rating and response time; how your search terms rank locally; and sentiment trends – the specific language customers use about each location. Reports are exportable.

The filter and segment capability is the part that matters most. With enough locations, aggregate numbers hide everything. If five stores are dragging down a regional average, you need to see which five – and the data to understand why.

VUE (Voice Understanding and Engagement) is Vicinus’s call tracking product. Most multi-location businesses can tell you how many calls their locations receive; very few can tell you which marketing channel drove each one, or what happened after the phone was picked up.

VUE attributes inbound calls to their source – Google Business Profile, location page, elsewhere – and shows call volume at the store, city, or regional level. For outbound, store staff get click-to-call from within the platform, automatic logging of each call, and CRM integration. The VUE App handles the store-level experience: call queue, recordings, notes, WhatsApp follow-ups.

85% of local business searches result in a call or visit within 24 hours. Right now most of that intent is invisible once it leaves Google. VUE tracks where it goes.

Vicinus works with multi-location businesses in retail, financial services, healthcare, and food. The sectors are different; the problem is the same – managing local search visibility at a scale that can’t be handled manually.

Retail clients include Reliance Trends (2,400+ stores), Campus Shoes, Metro Shoes, and ORRA. IndusInd Bank is the key financial services client. The platform is also used by clinic chains and pharmacy groups, and by restaurant and QSR networks.

Reliance Trends’ Chief Manager described the platform this way: “Vicinus provides a good toolkit to manage the Trends network of over 2,400+ stores and grow this hyperlocal channel for existing and new outlets.“

Industry-specific pages: Retail · Financial Services · Healthcare · Food. Client results are on the Success Stories page.