6 Local Search Marketing DIY Tips for the Crafting Industry | Vicinus.ai

Published by admin on December 23, 2020

The crafting industry is an ever-growing industry for both children and adults alike. From knitting and cross-stitch to edible arts and painting, crafting is a widespread hobby for many. This means that keeping ahead of the competition when it...

How to Rank in Google Maps for Beginners | Vicinus.ai

Published by admin on December 18, 2020

For local businesses, ranking in Google Maps is a sure-fire way to get your physical store found online. Many potential customers utilise platforms such as Google to find local businesses close to them via searches like ‘coffee near me’...

Marketing During Covid | Vicinus.ai

Published by admin on December 17, 2020

Marketing during Covid has changed dramatically. In the past few months, the ever-changing atmosphere of the pandemic has changed the way businesses work, as well as how marketing works too. 

Operating During Covid-19: Helpful Tips for Local Businesses | Vicinus.ai

Published by admin on December 16, 2020

During these unprecedented times, local businesses have found operating very differently from pre-Covid times. However, there are ways that local businesses can help themselves during Covid-19. Some of these tips are local SEO, resources for support, and keeping your...

How to Optimise for ‘Near Me’ Searches | Vicinus.ai

Published by admin on December 14, 2020

Getting your business's physical location found online in 'near me' searches is still as relevant as it always has been.  This is because a massive: '90% of retails sales (in the US) are still based offline' This means that optimising your online...

10 Facts Why Local Searches are Important | Vicinus.ai

Published by admin on December 11, 2020

We all know that having a local SEO strategy is necessary for driving more foot traffic to your physical stores. However, how important is local SEO in the grand scheme of things? Well, below are 10 facts showing how...

Choosing Google My Business Categories | Vicinus.ai

Published by admin on December 10, 2020

Google My Business is such a useful tool when it comes to local SEO. From posts and alerts to images and business details, there are so many factors that play in the influence of GMB listings in search results....

A Guide to Link Building with Google Alerts | Vicinus.ai

Published by admin on December 9, 2020

Link building is hard at the best of times. Having other website owners link to your site using pitched can be difficult to complete successfully. Eleven seasoned link builders can have trouble starting this. After all, link building is...

Local Ranking Factors: User-to-Business Proximity | Vicinus.ai

Published by admin on December 7, 2020

In simple terms, User-to-Business proximity is the geographic relation of a customer to a business store. For example, a customer might be searching relevant terms such as ‘coffee near me’, ‘coffee shop near me’, or even simply ‘coffee shop’.