Target the Right Customer in the Right Place at the Right Time
Location-based marketing solutions to attract nearby customers and encourage them to purchase from your store
Why Location Marketing Is Important for Retail?
80%
of shoppers buy more from stores offering personalized shopping experiences on various channels
40%
of shoppers buy more from stores offering personalized shopping experiences on various channels
84%
of shoppers buy more from stores offering personalized shopping experiences on various channels
Customers want location-based marketing
70% of consumers are more likely to respond to personalized place-based offers, underlining the importance of location-based marketing for retail businesses.
Retailers, like grocery, department, footwear, lifestyle, and fashion stores, can tap into the preferences and behaviors of their customers through place-based
How Vicinus Supports Retail Businesses
Build Customer Confidence with Accurate Store Information
Vicinus ensures that your business details across all platforms are correct and consistent. Customers have easy access to information they need, such as the availability of
Tailor your reports based on specific metrics and key performance indicators (KPIs), such as average rating, response time, and customer demographics. This helps you easily view the data you exactly need to make data-driven decisions.
Get Easily Found with a Custom Store Locator & Optimized Pages
Make it easy for prospects to find your nearest branch. Additionally, your store page is optimized to rank for high-intent keywords, enhancing your business’ visibility in search engine results for specific terms.
Tailor your reports based on specific metrics and key performance indicators (KPIs), such as average rating, response time, and customer demographics. This helps you easily view the data you exactly need to make data-driven decisions.
Earn Loyal Customers with Automated Reputation Management
With advanced tools, like an auto-responder and machine learning sentiment analysis, Vicinus helps you better manage reviews and ratings. By actively responding to reviews, you
Tailor your reports based on specific metrics and key performance indicators (KPIs), such as average rating, response time, and customer demographics. This helps you easily view the data you exactly need to make data-driven decisions.
Gain Competitive Advantage with Store-Level Reports & Analytics
Track crucial competitive intelligence KPIs, such as foot traffic, inventory turnover, and conversion rate across each store or location. The data helps you develop and implement
Tailor your reports based on specific metrics and key performance indicators (KPIs), such as average rating, response time, and customer demographics. This helps you easily view the data you exactly need to make data-driven decisions.
Increase Awareness with Personalized Marketing
Vicinus helps retailers create segmented marketing posts and promotions based on customer segments, such as demographics, purchase history, or interests. This helps you
Tailor your reports based on specific metrics and key performance indicators (KPIs), such as average rating, response time, and customer demographics. This helps you easily view the data you exactly need to make data-driven decisions.
Vicinus hyperlocal marketing for retail helps businesses develop effective location-based marketing campaigns. Whether you’re a department store, grocery, cosmetics, or fashion store, Vicinus helps you advertise specifically to those in your community, near your event, or even near your competitors’ locations to increase online and foot traffic to your store. Contact us today to learn how you can use Vicinus to boost your retail stores’ online presence.
Frequently Asked Questions
Location marketing for retail is a solution designed to target and engage consumers based on their physical address. It involves delivering personalised promotions, advertisements, and information to individuals in specific geographic areas.
Location marketing benefits various retail businesses, such as grocery, department store, clothing, footwear, fashion, and lifestyle stores.
Location marketing helps retail businesses increase visibility, target local audiences with relevant promotions, drive foot traffic to physical stores, and enhance overall customer engagement through personalized and place-based marketing.
Yes, hyperlocal marketing is particularly effective for small businesses as it allows them to compete locally, target specific neighborhoods or regions, and engage with a geographically relevant audience on a more personalized level.
Yes, Vicinus is designed to cater to the needs of both small local businesses and larger retail chains. Its customizable features and scalable solutions make it adaptable to businesses of various sizes and industries.
