Voice Understanding and Engagement (VUE)
Turn Every Customer Call Into Measurable Growth
Track, analyse, and optimise inbound and outbound calls across locations with AI-powered insights
Why is Call Tracking vital for businesses?
35%
of phone leads convert during the call, making them far more effective than leads from other channels.
61%
callers speak with a person, making calls important to understand true lead quality.
85%
local business searches result in a call or visit within 24 hoursore requests for directions for businesses that add photos to their profiles
Managing your calls well
helps your business
Get complete visibility into call-driven leads across every store and location.
Understand which marketing channels generate high-intent calls and real business impact.
Increase sales through faster follow-ups and smarter call handling workflows.
Enhance customer experience at scale
Use AI-powered call intelligence to uncover customer intent and revenue opportunities.
Improve performance across locations using actionable call analytics and insights.
How Vicinus helps
Inbound Call Tracking
Vicinus Voice Understanding and Engagement facilitates attribution of inbound calls to marketing channels and hyperlocal call tracking at the store, city, or regional level. VUE gives a real-time visibility into call volume, call sources, conversion metrics and periodic, structured reports providing actionable performance insights
Outbound Call Tracking
Streamline outbound calling workflows and follow-ups. Vicinus VUE provides click-to-call functionality directly from the platform, along with seamless integration with CRM and third-party lead management systems. The app automatically logs outbound calls, including timestamps, duration, call dispositions, and offers end-to-end tracking of lead journeys and turnaround times.
Vicinus VUE App
Empower store-level executives with real-time call intelligence. Details on call information, call recording playback can be accessed through the app. Notes, reminders and call status updates can be added to manage calls better. The service also offers reports on call activity and individual performance, including the capability to initiate outbound calls and send WhatsApp messages directly from the app.
AI-Powered Call Analytics & Insights
Analyse customer conversations and get meaningful and actionable insights. The VUE features automatic classification of calls into sales vs. service categories and identification of call volume by product line or service type. It gives an analysis of key drivers behind customer intent, frequently used keywords and common customer questions. The feature generates AI-based call summaries and actionable insights presented through customisable dashboards and reports for strategic analysis.
Sentiment Trend Analysis
Vicinus VUE provides detailed insights into the specific language customers use to express their opinions. This allows you to better customize your responses, address concerns more effectively, and align your strategies with the evolving sentiments of customers.
Detailed Analytics Reports
Generate detailed analytic reports, providing insights into customer engagement with your business online. This helps you better understand how users interact with your online presence and make informed decisions to enhance your overall digital strategy.
Names that have trusted us
What they have to say about us
"Vicinus has helped us grow the Hyperlocal channel for the Reliance Trends network of stores. It provides us with a good toollkit to manage Trends network of over 2400+ stores and grow this hyperlocal channel for existing and new outlets."
"A well-crafted and optimised location page helps our customers to find store specific information and to book appointments with ease. It has also improved ORRA’s ranking in local searches. Vicinus has helped us to unlock the potential of location pages in ORRA’s hyperlocal presence."
"Vicinus has helped us grow the Hyperlocal channel for the Reliance Trends network of stores. It provides us with a good toollkit to manage Trends network of over 2400+ stores and grow this hyperlocal channel for existing and new outlets."
Frequently asked questions
A Google Business Profile is a free tool that allows businesses to manage their online business listings across Google Search and Maps. It’s crucial because it increases a business’ visibility and presence in local searches, leading to more website visits and phone calls.
Absolutely. Google Business Profile allows you to create a single profile and manage multiple locations for your business. This is ideal if you have several branches or franchises operating under the same name and branding.
Here’s a simplified guide:
Create a Location Group: This central hub lets you manage all your locations efficiently.
Add Locations: You can add individual locations one at a time or use bulk upload for 10 or more locations.
Optimize Each Listing: Make sure each location listing has complete and accurate information specific to that branch.
Bonus Tip: Businesses with 10 or more locations can utilize bulk verification. Google verifies locations through phone calls, email, video calls, or postcards.
Listing management or local SEO management is maintaining online business listings such that they have accurate, up to date and consistent information across directories and platforms and are also optimised for better local search results.
Inaccurate information across platforms can damage your brand image and deter potential customers. People trust businesses with consistent and up-to-date listings.
Managing listings manually across various platforms is time-consuming and prone to errors. Listing management software/ tools make the process a lot more efficient. Vicinus is one such SaaS based tool that automates tasks and ensures consistency.
Some key considerations when choosing a listing management provider are its
Reputation, Scope of services, Pricing, Ease of use, scalability,
Bundled features and integrations,
Customer support
By ensuring accurate and consistent business information across major directories, Vicinus helps Google’s bots gain a confident picture of the correct business details. This prevents Google from thinking it needs to edit the information on the business’s listings.
Vicinus saves time in managing listings by allowing businesses to update information in a centralised dashboard, rather than manually searching and updating these individually. This “one input, multiple outputs” approach saves time when business details change across multiple locations.
Vicinus continuously monitors your listings for discrepancies and alerts you of potential issues, ensuring clean and accurate information.
Still looking for an answer?
Drop us an email and we will get back to you within 24 hours.
