Retail
Target right customers in the right place at the right time
Location-based marketing solutions to attract nearby customers to purchase from your store
Why location marketing is important for retail?
80%
Of a store’s business comes from customers within a 5-kilometer radius
40%
Shoppers buy more from stores offering personalised shopping experiences on various channels
84%
Small to mid-sized retail businesses increase in foot traffic due to location-based marketing
Customers want location-based marketing
70% of consumers are more likely to respond to personalised place-based offers, underlining the importance of location-based marketing for retail businesses.
Retailers, like grocery, department, footwear, lifestyle, and fashion stores, can tap into the preferences and behaviors of their customers through place-based marketing. This not only boosts customer satisfaction but also increases conversion rates, as retail customers feel a stronger connection to companies that understand and cater to their local context. This approach empowers retail businesses to adapt quickly to changing marketing dynamics, optimising their marketing campaigns for maximum impact.
How Vicinus supports retail businesses
Build customer confidence with accurate store information
Vicinus ensures that your business details across all platforms are correct and consistent. Customers have easy access to information they need, such as the availability of items, special offers, opening and closing hours, and sales by location
Get easily found with a custom store locator & optimised pages
Make it easy for prospects to find your nearest branch. Additionally, your store page is optimised to rank for high-intent keywords, enhancing your business’ visibility in search engine results for specific terms
Earn loyal customers with automated reputation management
With advanced tools, like an auto-responder and machine learning sentiment analysis, Vicinus helps you better manage reviews and ratings. By actively responding to reviews, you can create brand advocates who can win you more leads and customers
Gain competitive advantage with store-level reports & analytics
Track crucial competitive intelligence KPIs, such as foot traffic, inventory turnover, and conversion rate across each store or location. The data helps you develop and implement targeted marketing strategies for your business
Increase awareness with omnichannel marketing
Vicinus provides detailed insights into the specific language customers use to express their opinions. This allows you to better customise your responses, address concerns more effectively, and align your strategies with the evolving sentiments of customers
Vicinus hyperlocal marketing for retail helps businesses develop effective location-based marketing campaigns. Whether you’re a department store, grocery, cosmetics, or fashion store, Vicinus helps you advertise specifically to those in your community, near your event, or even near your competitors’ locations to increase online and foot traffic to your store. Contact us today to learn how you can use Vicinus to boost your retail stores’ online presence.
Frequently asked questions
Location marketing for retail is a solution designed to target and engage consumers based on their physical address. It involves delivering personalized promotions, advertisements, and information to individuals in specific geographic areas.
Location marketing benefits various retail businesses, such as grocery, department store, clothing, footwear, fashion, and lifestyle stores.
Location marketing helps retail businesses increase visibility, target local audiences with relevant promotions, drive foot traffic to physical stores, and enhance overall customer engagement through personalized and place-based marketing.
Yes, hyperlocal marketing is particularly effective for small businesses as it allows them to compete locally, target specific neighborhoods or regions, and engage with a geographically relevant audience on a more personalized level.
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