How is Hyperlocal Marketing different from Website SEO?

Published by : Vicinus

Date : December 9, 2020

Hyperlocal marketing is simply how your business shows up in ‘near me’ search results, this is called the ‘local map pack’. Whereas website SEO is increasing the quantity and quality of your website traffic via top results for searches of a certain keyword associated with your business.

The ‘local map pack’ is the group of the first three businesses which show up in ‘near me’ searches relevant to your business. The ‘local map pack’ is found at the top of the page and contains key details about your business.

Google search result 3-pack for coffee shops near me. Displays results for Antipode, Swallow Coffee Shop and Amoret Speciality Coffee.

‘Coffee Near Me’- Hyperlocal Map Pack Search Results