The relevance of citations has been hotly debated in recent years. Some marketers believe them to be less important when it comes to local SEO, however other marketers believe them to be fundamental to building a relevant and strong...
Google My Business (also known as GMB and previously known as either Google Local or Google Places) is simply a business listing on Google. However, unlike other online business directories, such as Yelp, GMB is a much more essential element...
For small businesses (between 1-10 locations) and larger businesses (10-1000+ locations) claiming a Bing Places listing is necessary to help get your business found online.
Local marketing is geographically specific and focuses on a certain area as a result of the physical location of the store. This means that ensuring that your marketing strategy is directed at a small geographic area is essential. Too...
The power of reviews is not a secret. With many consumers relying on reviews to make decisions about products and services before purchasing, reviews are imperative to building trust and creating sales for your business. This means that generating reviews...
How to Reopen Your Business During Covid-19 | Vicinus.ai In this strange year, many business owners have had to adapt to unprecedented situations. As lockdown eases in many countries, businesses across the globe are being allowed to reopen, ensuring...
3 Unmissable Tips for Brands with Multiple Locations | Vicinus.ai Local search is a necessary focus with any business that has a physical store. This focus should extend to all of the stores in your company, especially those with...
A Masterclass in GMB Attributes During Covid-19 | Vicinus.ai Covid-19 has brought up many different problems in its wake, including issues regarding businesses and search. This means that GMB attributes have never been more important. GMB (Google My Business)...
GMB Photos and Search Performance: Is There a Correlation? | Vicinus.ai New research shows a strong link between GMB photos (Google My Business) quantity and search performance. We live in an age of visuals, with the look of a...