How to Reopen Your Business During Covid-19 | Vicinus.ai
In this strange year, many business owners have had to adapt to unprecedented situations. As lockdown eases in many countries, businesses across the globe are being allowed to reopen, ensuring that certain guidelines are in place is imperative to a smooth transition.
From strict health measures to certain products being allowed to be sold, Covid-19 has affected all of our lives.
According to a report by PwC:
‘54% of business owners reported that the pandemic has negatively impacted their business.’
This means that being strategic about how to reopen your business in light of these events is essential to the productivity of your business in the future.
Below are our top four ways to reopen your business during Covid-19:
Keep an Eye on Your Search Volume During Covid-19
Customers are still being encouraged to stay at home as much as possible, which means that having an online presence is essential to your business.
Since the start of Covid-19, there have been fluctuations in the search volume for certain industries. This means that ensuring that your business is being searched for during this time is essential.
By tracking your search volume, you can find any trends in spikes for your business as well as any decreases too. By doing so, you are able to capitalise on these spikes and focus on what is working for your business at this time.
2. Plan Your Marketing Budget According to Covid-19 Dips
During this ‘new normal’, planning your marketing budget has never been more crucial. Being wise about how to spend your marketing budget, especially in a time where many business owners have lost profit due to Covid-19.
The best way to do this is by tracking your conversion rates and planning your marketing budget accordingly. By using conversion tracking on Google Analytics, you can understand how Covid-19 has impacted your conversion rates.
This will put you in the best position for you to grow as a business as a result of having a marketing strategy that aligns with your profits and business goals too.
3. Finding New Customers Despite Covid-19
Getting new customers should be a priority for many businesses, but this is especially essential in light of Covid-19.
Gaining new customers to make up for the losses in the year, as well as demand shocks (as mentioned above) is imperative to keeping your business afloat during these unprecedented times.
Creating a considered business development strategy as well as a growth plan is one way in which you can achieve this.
Some of the key considerations you must remember are:
Boost Your Visibility via Local SEO
Local SEO is a fantastic easy to do this. Focusing on your business listings is a great way to do this. Vicinus can even help you with this. One great feature is Location Management.
Boost Your Visibility via Reviews
Reviews are also a great way of boosting visibility too. This is because they can build customer trust.
Vicinus assists with monitoring reviews through machine learning sentiment analysis.
Additionally, an integrated CRM (Customer Relationship Management) increases review quantity. Monitoring reviews and interacting with customers will help increase brand trust, conversions and user actions.
4. Communicate With Your Customers Because of Covid-19
Revisiting your communications plan is essential for your business.
Three characteristics your communications plan should have are:
Transparency: Your messages should be clear, concise, and to the point. Misinterpretation can be a disaster, so ensuring that your communication is easily-understandable is imperative during these trying times.
- Expectations: Promising too much can make your customers confused and angry with what you communicate with them. Make sure to promise only what you know you can deliver. This also applies to your own staff too.
- Frequency: Regular communications with your customers will not only help you deliver the two objectives above but will also bring a sense of normality to your business. This regular communication will help build brand loyalty and keep your regular customers updated on all changes to your business in light of Covid-19.
