Beginners Guide: Local Marketing & Local SEO | Vicinus.ai
Local marketing might seem simple, but there are many factors that go into creating this umbrella term.
Local marketing is very important for both small and medium businesses relating to a brick-and-mortar location. These are locations that can be found via online searches such as ‘coffee shop near me’ or ‘supermarket near me’.
Local marketing is geographically specific and focuses on a certain area as a result of the physical location of the store. Too large an area and budget can be wasted on the wrong targeting.
This is because: ‘93% of customers won’t travel more than 20 minutes to make an everyday purchase’.
The main categories for local marketing are:
- Local SEO
- Advertising
- Content marketing
Local SEO for Local Marketing
Build Citations
A citation is simply the appearance of NAP (name, phone number, and address) online.
Citations are great for boosting local SEO and can increase search visibility as a result of this.
Creating citations develops new pathways into finding your website and/or business.
Optimise GMB (Google My Business) Listings
GMB listings feed information into search engine results. This means that with a GMB listing, your business is more likely to be sound in online searches.
There are a few things you can do to optimise GMB listings:
- A detailed description
- Selecting a main and sub-category
- Generating reviews
- Choosing appropriate images
Monitor Local Search Rankings
Tracking where your keywords appear in search engine results is necessary to understand where you’re doing well, and where you need to grow a little bit.
The data created from tracking is a fantastic way of revisiting your strategy and working on it. This will help your strategy improve and make your business thrive as a result.
You can also keep an eye on your competitors too!
Gain More Reviews
Reviews are such an important part of growing your business. This can help your business get found online easier and build trust and/or loyalty for your business too.
For more information about the importance of reviews in your local marketing strategy, please check out our blog post.
Optimising Your Website for Mobile Use
With ‘82% of smartphone users using phone-based searches before making in-store purchases’ making sure that your website is optimised is essential in this day and age.
