Pushkar Rana

Pushkar Rana is Head of Product at Vicinus, shaping its AI-powered hyperlocal marketing platform. He leads the product and technology that help top banks and multi-location brands improve discoverability and conversions across thousands of locations in India and Europe.

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A Beginner’s Guide To Google Analytics

Google Analytics is the pillar for any website. If you have never looked at your website data from an analytics perspective, now is definitely the time.  If you are just starting out your analytics journey, this is the article to...

How Does Google’s Local Algorithm Work?

Google’s ‘Local Algorithm’ is the formula Google uses to create the three-pack in search results. Google’s local algorithm then places it in the map pack. 

Local SEO Tips for Google in 2021

Knowing some tips for Local SEO for Google in 2021 is a great way to get an advanced step up on your competitors. This will help you prioritise your local SEO in 2021.

Tracking Local SEO in Google Analytics

Tracking your google analytics is key to developing an effective and solid local SEO strategy. It helps you answer the simple questions: what’s working for your business and what isn’t? Rather than setting up an analytics tracking code on your...

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