Local SEO Tips for Google in 2021 | Vicinus.ai

Knowing some tips for Local SEO for Google in 2021 is a great way to get an advanced step up on your competitors. This will help you prioritise your local SEO in 2021.

How to Increase Clicks in 2021

1. Breadcrumb Optimisation 

As Google already displays breadcrumbs on both desktop and mobile search results, this is a great way to optimise your local SEO in 2021. 

These are usually keyword-rich breadcrumbs placed in your URL, schema markup, or even your actual breadcrumbs on your page. 

2. Meta Description Optimisation 2021

Although this is an older form of SEO, however, a well-crafted meta description can be encouraging to Google. This is because Google will see this meta description as a marketing copy for your website. 

3. Numbers in Titles 

Using dates in titles is a great way of increasing rankings consistently throughout your website. Focusing on title tags and adding dates in there is one of the best ways to increase these rankings for your brand. 

However, ensure that these dated title tags aren’t added in a spammy way. Make sure that these dated title tags are real rather than faked.

4. FAQ and How-To Schemas 

The FAQ schema gives SERP a lot of information. Although it’s quite difficult to do and not appropriate for every page, you can definitely increase clicks. 

On-Page Content SEO in 2021

1. Re-use Content 

Content can go stale pretty quickly. This means that you can update your content and relaunch it (using the same URL). 

2. Increase Internal Linking

Making sure that your website has internal links on your site is an easy way to increase clicks to your website without having to do that much work. Many marketing agencies use this initially in order to see quick and successful results. 

3. Update Old Content with New 2021 Links

Just as described above, updating old content with new links is a great way to rank for top keywords. This helps to lower the bounce rate of your website and also adds relevance to your website too. 

4. Remove Unnecessary Links Pre-2021

This is a form of PageRank sculpting, removing these unnecessary links are a major Google ranking signal. Make sure that you remove any unnecessary team page links, contact form links, and other unnecessary links across your website. 

5. Investing in Long-form Content

Utilising long-form content on your website is a great way to validate your page. This is because long-form content earns more links and shares than short-form content. However, do not ignore short-form content as it can easily rank well. 

Long-form content also generally ranks higher in Google search results. 

6. Use Headers

Using headers throughout your long-form content is great too as it usually contains keyword-rich header tags. 

A.J. Ghergich suggests that the more header tags you have, generally you rank for more featured snippets. 

Technical Local SEO in 2021

1. Core Web Vitals

This is a cumulative shift layout which is typically site speed and a great page experience. This means that using Tools like Google Lighthouse can help with these aspects. 

2. Limit Sitemaps

You should limit your sitemaps to 10,000 URLs (don’t use all 50,000). Compressing these can also help the crawlability of these. This is because Google prioritises compressed sitemaps in this way. 

Link Building in 2021

1. Passive Link Building

This is simply content which, when journalists, bloggers, or others find it, they want to link to it. These are typically how-to guides, data, definitions, and others.