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Tracking Local SEO in Google Analytics |

Tracking your google analytics is key to developing an effective and solid local SEO strategy. It helps you answer the simple questions: what’s working for your business and what isn’t?

Rather than setting up an analytics tracking code on your website, most local businesses need to find useful metrics to help develop a local SEO strategy.

This means that tracking leads and conversions are crucial for your business. Below is a simple guide on how to set up a simple and very effective tracking setup.

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Google Analytics

As every marketer knows already, Google Analytics is at the epicenter of all good web tracking. This means that using supplementary tracking such as Heap, Hotjar, Facebook Pixels, etc. can be useful, but Google Analytics should be at the core of all your web tracking activity.

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How to Set Up Google Analytics for my Website

It’s very easy to set up Google Analytics for your website in order to track your local SEO efforts.

  • Create (or sign into) a Google account
  • Add your Account and Property (website)
  • Install the tracking code in your website’s template
  • And you’re done!
TOP TIP: Make sure that your analytics are set up from a separate Gmail account in order for you to have full control over the analytics of your website. This will allow you to freely access them, even if you change agency/developer.

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Setting Up Goals for Google Analytics

Adding goals is essential to creating a local search strategy. Some of the most common conversions for goal in local businesses are:

  1. Contact form submission
  2. Quote request form submission
  3. Phone call
  4. Text message
  5. Chat
  6. Appointment booking
  7. Newsletter signup
  8. E-commerce purchase

Obviously, the goals you set for your local business will depend on the needs and wants of your business. 

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Below is a step-by-step guide on how to create a goal in Google Analytics:
  • Go to the Admin screen
  • View, select Goals and then + New Goal
  • Choose either Template, or Custom
  • Name your goals

Google Search Console for Local SEO

Even though Google Analytics is a great tool for tracking, let’s not forget Google Search Console (also known as webmaster tools).

Fundamental SEO basics are involved in this such as country setting, XML sitemaps, robots.txt verification, crawl reports, etc.

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How can I develop my Local SEO strategy?

This is where Vicinus can help you. Vicinus is an AI-powered hyperlocal marketing tool that will enhance your local presence online. 

The Vicinus platform features real-time management and creation of business listings across multiple platforms. This includes insights into performance, building and monitoring online reputation, and more.

For full local optimisation, Vicinus also assists in creating SEO-friendly location pages for each of your business locations.

For more information, please contact us below.

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Published by admin on January 8, 2021