Saurabh Kumar
LinkedIn →How to Build a Local SEO Strategy for a Franchise
On a larger, national level, franchises know how to market their products via an established system. However, it is often the smaller local SEO tools which they lack. This lack of detail can impact sales on a local level,...
A Complete Local SEO Checklist
Ensuring that your local search strategy is well thought-out is vital to making sure your business is found locally. As a result of the constant changing of consumer behaviours as well as advancements in technology, taking advantage of new local...
Top Benefits of Google Maps Optimisation
Taking advantage of your opportunity to rank in local searches in Google Maps is incredibly important to attract in-store traffic, generate revenue, and find new leads. One of the best ways to do so is marketing on Google Maps....
Customer Questions Convert to Clicks Twice More Often— Here’s Why
Searches are often in the form of questions, either using a typed keyword or a voice search. Content must be relevant and created with natural language in mind for these searches to be found.
4 Reasons Search Is the Most Critical Issue for Your Brand This Year
Search is a necessary part of any online queries, with even a total of 90% of customers suggesting that they use search at every stage of their journey. There are a variety of search platforms where these types of...
Why Vicinus is the Best Location MarTech
Vicinus is a hyperlocal marketing platform designed to get discovered online, build trust in your business, and acquire nearby customers. Vicinus is a pioneer in location MarTech. It works to drive more calls, store visits, leads & website redirections....
How to get more Reviews from your Customers
Getting reviews from your customers is such a necessary part of developing your online presence. Building up a steady amount of online reviews for your business can not only help gain potential customers, but they can also solidify your...
Top 8 Ways to Start Optimising your Local Search
Local Search is always a great investment for your marketing strategy. After all, you want to make sure customers can actually find your brick and mortar location! Captialising on digital marketing for your physical location may seem a little...
What Information are Customers Seeking about your Brand/Business
When customers discover your business, it’s usually because they are searching for information surrounding the products you sell, or about your business itself. The questions you must ask yourself are: What are they looking for? Can you provide answers...
