Saurabh Kumar
LinkedIn →3 Unmissable Tips for Brands with Multiple Locations
3 Unmissable Tips for Brands with Multiple Locations | Vicinus.ai Local search is a necessary focus with any business that has a physical store. This focus should extend to all of the stores in your company, especially those with...
A Masterclass in GMB Attributes During Covid-19
A Masterclass in GMB Attributes During Covid-19 | Vicinus.ai Covid-19 has brought up many different problems in its wake, including issues regarding businesses and search. This means that GMB attributes have never been more important. GMB (Google My Business)...
GMB Photos and Search Performance: Is There a Correlation?
GMB Photos and Search Performance: Is There a Correlation? | Vicinus.ai New research shows a strong link between GMB photos (Google My Business) quantity and search performance. We live in an age of visuals, with the look of a...
How to Rank in Google Maps
How to Rank in Google Maps | Vicinus.ai Being found on Google Maps is crucial to any local marketing campaign. From maximising keyword rankings in Google maps and Map Packs, to optimising business listings, your business must continually nurture...
What Factors Affect Local Search Rankings?
What Factors Affect Local Google Rankings? | Vicinus To rank in Google, your business must optimise a combination of different local SEO factors. This is because Google’s local algorithm relies on a variety of local search ranking factors. However,...
Improve your Local SEO in 3 Steps
If your local SEO is fully optimised, it will lead to more website traffic, leads and sales conversions of local customers. This is because local SEO is a focused strategy, targeting local customers.
GMB Optimisation: How will my Business Benefit?
In short, GMB is a free web tool working to help businesses be found on Google Search when customers are searching for relevant local businesses. For example, ‘coffee shops near me’. By optimising Google My Business, owners of local businesses...
How Coronavirus Is Impacting Local Search
Searches like ‘stores open near me’, ‘opening hours’, and ‘grocery delivery’ have spiked in volume. These types of searches are becoming more and more relevant during this time as a result of the unpredictability of shop openings in light...
4 Types of Local Content to Boost Local Search Rankings
Creating content is a great marketing strategy, especially when it comes to creating local content for your business’s website to books local search rankings. This is because content van help your business rank higher on search engines for local search...
