Vicinus is a hyperlocal marketing platform designed to get discovered online, build trust in your business, and acquire nearby customers. 

Vicinus is a pioneer in location MarTech. It works to drive more calls, store visits, leads & website redirections. It can help your business show up in ‘near me’ searches. This will direct your customers to SEO friendly location pages without any detour. 

What is MarTech?

MarTech today suggests that it is:

‘The blending of marketing and technology.

Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based.

The term “martech” especially applies to major initiatives, efforts, and tools.

These harness technology to achieve marketing goals and objectives.’

What is Hyperlocal marketing?

Hyperlocal marketing is optimising searches for focused localities. These are locations such as:

• Neighbourhoods.
• Towns.
• Streets.
• Spots located near well-known landmarks.

Hyperlocal marketing usually targets ‘near me’ searches. For example, a hyperlocal search would sound something like “Coffee Shops Near Me”.

How can Vicinus help develop my local presence online?

Vicinus is an AI-led, all-in-one platform that helps you manage business listings across a network of multiple directories.

These include search engines, digital maps, social networks, and other online directories. 

These networks allow business owners to manage public information about them. 

Because of this, Vicinus puts you in control of how your business listings appear. This helps potential customers search for businesses like yours online.

Below are our top 4 features

1. Manage business listings from a central platform.

Real-time management of all your locations from one easy-to-use platform.

This can help customers find only up-to-date and consistent information about your brand.

2. Machine learning for customer reviews.

Machine learning-led sentiment analysis gathers location-specific consumer insights.

Vicinus’s auto-respond can build customer trust in business.

3. Lock and protect business listing from external edits.

Protects listing data, eliminates external alterations, and prevents online scams and lead cannibalisation.

This keeps your consumer-facing information intact.

4. Publish listings across multiple platforms.

Create citations and publish data across search engines, maps, apps, social networks, online directories, and data aggregators.

This makes your business more visible to customers.

What Vicinus can do for your business

• 408% in non-brand impressions.
• 200% increase in user actions.
• 45% increase in customer satisfaction.

Vicinus has more features that are perfect for developing your local presence online.

If you want to know more about how Vicinus can help your business, please get in touch with us below!