Why Are My Google Business Views Dropping?
Published by : Vicinus
Date : August 7, 2025
If you’ve recently seen a sudden and steep drop in views on your Google Business Profile (GBP), you’re not the only one. When your online visibility drops, it’s normal to feel anxious, especially if your visibility influences client attention, phone calls, and foot traffic. However, this may have nothing to do with your actions.
With over 83% of the worldwide search engine market share and over 8.5 billion daily queries, Google is still the undisputed leader in local discovery. Google visibility is a must for any multi-location brand, or any business for that matter. That is why you take notice of any change in your listing’s performance with great seriousness – especially because managing, optimizing, and claiming your GBPs takes time and work.
The drop in views is due to Google’s updated method of counting, not reduced visibility. Improvements to the Business Performance API now filter GBP impressions more accurately to reflect meaningful interactions. In this article, we’ll explain what’s changed, what it means, and why it could be a positive shift.
Before we dive into what’s causing the drop in GBP views, let’s first understand what they actually represent. The number of times that users see your business listing on Google Search or Maps is referred to as the number of views on your Google Business Profile (GBP), which is also termed impressions. One of the most important indicators of your visibility in local search is the number of views you receive. Vicinus – a Saas based platform for hyperlocal marketing, closely monitors profile view counts as a key indicator of visibility and reach, along with its effective e-reputation management tools that help businesses track, manage, and respond to reviews while building customer actions, trust and loyalty.
This section outlines the primary reasons for the drop in views, incorporating recent updates from Google that influence the tracking and reporting of views.
In April 2024, Google implemented a substantial upgrade to its Business Performance API, resulting in a dramatic decline in views for numerous businesses’ Google Business Profiles (GBP). This alteration is not attributable to diminished visibility, but rather to a modification in Google’s methodology for calculating and reporting profile views.
The following modifications have occurred:
In April 2024, Google unveiled an updated approach for computing driving direction requests under its Business Performance API. This upgrade substantially modifies the measurement of direction-related interactions on your Google Business Profile (GBP), emphasizing precision above exaggerated user engagement metrics.
The subsequent alterations have taken place:
A significant but sometimes overlooked aspect influencing your google my business profile (GBP) rating is the city designation provided by Google. This identification is determined by the placement of your location pin on the map, which directly affects your visibility in local searches.
The subsequent alterations have taken place:
A sudden decline in your Google Business Profile (GBP) ranks may stem from heightened competition, whether from real newcomers or from fraudulent listings that exploit Google’s system.
The subsequent competing elements may influence your visibility:
The sudden removal of your business’s knowledge panel on Google can dramatically diminish your exposure, particularly in desktop search results, where this panel serves as a crucial trust indicator and interaction catalyst.
This affects your visibility:
The existence of numerous Google Business Profiles for the same business or address can activate Google’s local filter, potentially suppressing one of the listings—typically the original—leading to a significant decline in visibility and google business profile views.
The subsequent issues may occur:
Read here to find out how to remove duplicate listings easily.
Google employs local filters to prevent the display of many comparable listings inside the same search results. If numerous business profiles share the same address or are in close proximity, Google may filter one out, resulting in diminished exposure for that listing.
The subsequent scenarios may activate local filtering:
The category of your google my business profile significantly affects the visibility and timing of your business in local search outcomes. A recent alteration of your primary or secondary categories, or a misalignment with your services, may adversely affect your visibility.
The influence of business categories on your ranking is as follows:
In some cases, fluctuations in the number of views on your Google Business Profile may not be directly related to performance concerns. Instead, these fluctuations may be the result of natural swings in consumer behavior brought on by seasonality or local patterns.
Here’s how seasonal demand can impact your profile:
A suboptimal google business profile configuration is frequently associated with an absence of fresh, appealing content. Google encourages active accounts that deliver value to users, and neglecting to utilize accessible features may lead to diminished exposure.
Principal factors influencing your profile:
One major reason for a drop in Google Business Profile performance is inconsistent or poorly maintained listings across the web. Google prioritizes accurate and reliable business information when determining local search rankings.
Key issues that contribute to this:
The ranking and performance of your Google Business Profile (GBP) in local search results can be significantly impacted if it contains website links that are either incorrect or absent.
Key issues include:
A number of things might go wrong with your Google Business Profile and cause its performance to suddenly decline. These include tracking updates and algorithm changes, as well as duplicate listings and poor website integration. To recover lost ground and maintain a competitive edge in local search, it is essential to identify and address these issues.
Staying on top of these changes requires constant vigilance over your listings, consistent business details, and the ability to roll with the punches when Google alters its rules. Duplicate identification, listing health monitoring, bulk editing, and website integration tests are just a few of the powerful features offered by Vicinus. These tools are conveniently located in one dashboard. Vicinus keeps your company visible, optimized, and ahead of the curve whether you’re managing one location or hundreds.
