With more and more businesses growing their online presence, one thing still stands: reputation is crucial to growth. Although some businesses may underestimate the power of reviews when it comes to customer conversions, the article below explains why the...
Ever heard of the saying ‘your reputation precedes you'? It means that people have heard things about you even before interacting with you, good or bad. And this holds true not just for individuals, but also for businesses and...
What the internet says about your brand is not gospel truth, but for countless prospects, it may be. This is why having an online reputation management strategy (ORM) in place is critical. After all, a whopping: 84% of customers give...
In a nutshell, Online Reputation Management or ORM means improving your brand's perception in the eyes of your leads and customers. Effective ORM ensures that your prospects find the right material about your product when they search for you...
The local search landscape is competitive, there’s no doubting that. This means that optimising your business for local search is necessary in order to get your online customers to visit your physical locations.
Now more than ever, optimising local search is essential for businesses with physical locations. This is because local SEO focuses primarily on appearing on SERPs in specific geographic locations. In order to get your business found in ‘near me’...
Google Posts have always been a great way of engaging with your customers. However, during the Covid-19 global pandemic, Google Posts have become even more necessary. With businesses slowly adjusting to the ‘new normal, the safety of customers has...
Google Posts have been available on Google My Business since 2016 for local businesses. Although they were originally called ‘Business Cards’, they are now fully integrated into the business listings. They offer a wide variety of forms, perfectly adaptable...
A basic necessity when it comes to converting visitors into leads, the landing page creates a relationship between your business and your potential customers. In the article below, we will provide you with all the basics about landing pages,...