Saurabh Kumar
LinkedIn →A Complete Guide to Local SEO
There is no doubting the power of local SEO when it comes to businesses with physical locations. An incredible: ‘Four out of Five Consumers use search to find local information about businesses near them’ This means that, if your business hasn’t considered...
How to Build Local Citations with NAP Data: Complete Guide
Local citations are any mention of your business’s name, address, phone number, and website online. This is called NAP (name, address, and phone number) or NAP+W (name, address, phone number, and website) data. Citations are a key ranking factor...
Everything You Need To Know About Hyperlocal Marketing
Like local marketing, which would limit searches to cities, districts, or regions, hyperlocal marketing is optimising searches for focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks. Although it may seem that advertisers who use ‘hyperlocal’...
Learn the Basics: What is Local Search Engine Optimisation?
Simply put, local SEO (search engine optimization) focuses on helping your business rank higher in geographically-specific searches such as ‘mural artist near me’ or ‘coffee shop near me’. Reaching potential customers online to sell products and/or services offline is essential...
Everything You Need To Know About Local Business Listings
What Are Local Business Listings? Local business listings (also known as local citations) are an integral part of building your local SEO. You may have heard of business directories such as Yelp, Google, Bing and others, but what are they?...
6 Local Search Marketing DIY Tips for the Crafting Industry
The crafting industry is an ever-growing industry for both children and adults alike. From knitting and cross-stitch to edible arts and painting, crafting is a widespread hobby for many. This means that keeping ahead of the competition when it...
Responding to Reviews Automatically
Responding to customer reviews is a necessary part of building your business’s trust online. Not only will you be able to potentially help some previous customers of yours resolve problems, or just reassure them of your appreciation of them.
Google My Business: FAQ for Multiple Businesses
GMB (Google My Business) is a great tool for either singular small businesses or even multiple businesses with enterprises behind them. However, with such a broad spectrum using the platform, you may be thinking if GMB is useful for your...
How to Rank in Google Maps for Beginners
For local businesses, ranking in Google Maps is a sure-fire way to get your physical store found online. Many potential customers utilise platforms such as Google to find local businesses close to them via searches like ‘coffee near me’...
