The crafting industry is an ever-growing industry for both children and adults alike. From knitting and cross-stitch to edible arts and painting, crafting is a widespread hobby for many. This means that keeping ahead of the competition when it comes to Local Search Marketing is necessary for the crafting industry.
This is because the crafting industry created:
And a massive 63% of households in America engage in at least one crafting project annually.
Local search is necessary for the crafting industry as there are an estimated 3,200 US storefronts for quilting alone.
Below are six local search marketing tips for the craft industry.
1. Local Search Marketing Tips: Use Google My Business to Engage
There’s no doubt that Google dominates Local Search Marketing. However, you must follow the tips below in order to fully appreciate and utilise the platform.
Follow Google’s Guidelines
Google has a set of parameters you must follow in order to represent your business online. You should thoroughly read through these guidelines not only to get a feel for the platform but also to understand what you can and cannot do on the platform too.
Create a GMB Profile
The best way to optimise your Local Search Marketing is to create a GMB (Google My Business) listing. If you want more information about how to create this, please check out our blog post: How to Set Up Google My Business.
Complete EVERY GMB profile you have
This is essential. Completing your GMB profiles for every location- especially if you have multiple locations- is necessary to get your business found in ‘near me’ searches. Vicinus can help with this. The profile completeness feature allows you to find unfinished business listings across multiple platforms. This enables you to increase the quality of online information by identifying partially-completed listings.
2. Local Search Marketing Tips: Keep a Strong Online Presence
Although GMB is an essential part of optimising your local presence online, there are other factors that play a part in this too.
This should feature all updated details about your business, including, but certainly not limited to:
- Updated NAP data (name, address, phone number)
- Location pages for all of your physical locations
- Product copy
- Upcoming events list
- Blog with frequently-updated blog posts
- High-quality photos
- Inventory of products/services
Other Business Listings
Other than GMB, there are many other business listings that will be useful to develop your local presence online.
- Yelp (especially useful for reviews)
- Apple Maps
- Other, industry-specific, business listings
The best way to build these other business listings is to ensure that they are all updated frequently with accurate NAP data as well as updated images.