Learn the Basics: What is Local Search Engine Optimisation? | Vicinus.ai

Simply put, local search engine optimisation (Local SEO) focuses on helping your business rank higher in geographically-specific searches such as ‘mural artist near me’ or ‘coffee shop near me’. 

Reaching potential customers online to sell products and/or services offline is essential in this digital era. With more and more customers relying on search engines to direct them towards local businesses, investing in Local Search Engine Optimisation has never been more important.

Below, we will highlight the fundamentals of local SEO. We will walk you through what it is, why it’s important, and some of the ways that you can start optimising your business for local searches.

What is Local Search Engine Optimisation?

Local Search Engine Optimisation is a way of making sure your business is found by customers in the same geographic area as your business location.

Having a local physical business that relies on foot traffic to gain sales means that you should have an idea of how impactful local SEO can be.

Getting a customer to get your business found in real life from the online world is a great way of targeting an audience who:

a.) Want your products and/or services.

b.) Are located in the same geographical area as your business.

So, there are many ways to optimise your business for local search. 

Local Search Engine Optimisation: Creating Landing Pages

To begin with, you must ensure that each of your locations- if you have a business with multiple locations- has an individual location page. 

This will ensure that your customers in each geographical location will be able to find the business location which is specific to them. 

With Vicinus, your business can show up in ‘near me’ searches and direct your customers to SEO-friendly location pages without any detour. We will create landing pages that seamlessly integrate with your website via your own domain. We will also include configurable add-ons such as location-specific reviews, offers, directions, contact form, e-commerce module, and more.

Is Local Search Optimisation just about Search Engines?

Simple answer: no. 

Local Search Optimisation encompasses a lot more than just search engines. Physical marketing such as word of mouth and even print brochure also help with local SEO.

Utilising non-digital marketing can even improve your online presence too. This means that you should mention your social profiles and website on your brochures etc. This can help direct traffic to your website and even increase your following/engagement on your social platforms too. 

How can I Rank in Local Searches?

This is where Vicinus can help you. Vicinus is an AI-powered hyperlocal marketing tool that will enhance your local presence online. 

The Vicinus platform features real-time management and creation of business listings across multiple platforms. This includes insights into performance, building and monitoring online reputation, and more.

For full local optimisation, Vicinus also assists in creating SEO-friendly location pages for each of your business locations.

For more information, please contact us below.