Saurabh Kumar
LinkedIn →Marketing During Covid
Marketing during Covid has changed dramatically. In the past few months, the ever-changing atmosphere of the pandemic has changed the way businesses work, as well as how marketing works too.
Operating During Covid-19: Helpful Tips for Local Businesses
During these unprecedented times, local businesses have found operating very differently from pre-Covid times. However, there are ways that local businesses can help themselves during Covid-19. Some of these tips are local SEO, resources for support, and keeping your...
How to Optimise for ‘Near Me’ Searches
Getting your business's physical location found online in 'near me' searches is still as relevant as it always has been. This is because a massive: '90% of retails sales (in the US) are still based offline' This means that optimising your online...
10 Facts Why Local Searches are Important
We all know that having a local SEO strategy is necessary for driving more foot traffic to your physical stores. However, how important is local SEO in the grand scheme of things? Well, below are 10 facts showing how...
Choosing Google My Business Categories
Google My Business is such a useful tool when it comes to local SEO. From posts and alerts to images and business details, there are so many factors that play in the influence of GMB listings in search results....
A Guide to Link Building with Google Alerts
Link building is hard at the best of times. Having other website owners link to your site using pitched can be difficult to complete successfully. Eleven seasoned link builders can have trouble starting this. After all, link building is...
Local Ranking Factors: User-to-Business Proximity
In simple terms, User-to-Business proximity is the geographic relation of a customer to a business store. For example, a customer might be searching relevant terms such as ‘coffee near me’, ‘coffee shop near me’, or even simply ‘coffee shop’.
Improve Your Customer Service with Reputation Management
It may not seem like it, but reputation management is the key to building great customer service online. Whether you receive reviews on GMB (Google My Business), Yelp, or any other directory/ business listing, you must ensure that you respond...
What Are Local Business Listings?
Local business listings (also known as local citations) are an integral part of building your local SEO. You may have heard of business directories such as Yelp, Google, Bing and others, but what are they? How do they impact...
