GMB Photos and Search Performance: Is There a Correlation?
Published by : Vicinus
Date : November 10, 2020
Share
GMB Photos and Search Performance: Is There a Correlation? | Vicinus.ai
New research shows a strong link between GMB photos (Google My Business) quantity and search performance. We live in an age of visuals, with the look of a business online being as important as the information regarding it. From the perspective of a brand new customer, the look of your business provides a lot of the detail they need. Is your business legitimate, is it trustworthy and does it provide the service/products I’m after?
So, How Important are GMB Photos to Local Search Performance?
Simply put, photos are very important to your local search performance.
100 images= 2,717% more direction requests VS 1 image= 75% fewer.
100 images= 1,065% more website clicks VS 1 image= 65% fewer.
Do GMB Photos Influence Views?
Yes! The quality of GMB Photos can influence views on both search engines as well as maps too.
This is because there is a strong trend between higher numbers of high-quality images and high numbers of searches.
How do I get More Photos on my GMB Profile?
The easiest way to do this is to post them yourself. If you have a large number of photos to publish, or more than one GMB profile to post these images on, Vicinus can help out with that.Vicinus uses artificial intelligence-powered image analysis ensures that the best business images are present, in order to maintain a great brand reputation. For more information about our AI-powered check on the brand reputation, please visit our website. Many businesses lack high-quality photos on their GMB profile, with 6% of businesses only featuring one photograph on their profile.
What Types of Photos should I Post?
The best images are ones that are relevant to your business. Below is a list of some ideas you can work with:
Photos of the inside and outside of your business
Pictures of staff members
Capture everyday workings in the business
Best-selling products/services
Photos of customers (with consent of course!)
Get Customers to Post Images
This is a great idea for gaining more images on your GMB profile which shows your business’s trustworthiness as well. The easiest way to do this is to request a review (either in person or after their purchase) and get your customers to leave a review on your GMB profile!You can encourage this further by having a nice area for your customers to take a photo, such as a great-looking seating space or even an ‘Insta-Wall!’
