How to Optimise Photos and Videos on Your GMB Listing
Published by : Vicinus
Date : January 16, 2025
Every GMB profile offers a section to upload photos and videos of the business. Google Business Profiles (GBPs) enable businesses to display photographs and videos of their storefront, products, services, and overall ambiance, allowing customers to gain an immediate impression of the business prior to their arrival. Incorporating high-quality photographs of your storefront, interiors, product offerings and team interactions fosters trust and confidence in the business. Using images and videos into your Google Business Profile
The following is a screenshot of the photo upload feature in Google My Business Profile, intended to facilitate the posting of images, including cover photos and specific product images.
Images and videos on GBPs transcend mere aesthetics. Cognitive load theory posits that pictures serve as potent engagement instruments, being processed by the brain 60,000 times more rapidly than text. High-quality photos communicate authenticity and reliability, rendering them essential for converting spectators into buyers.Although photos do not directly influence rankings, businesses ranking in the top 3 positions have, on average, more high quality images in their profile than their competitors.
In order to get a better understanding of how to optimise your Google My Business profile, let’s go over some of the primary guidelines and principles around the posting of photographs and visuals.
Image Upload guidelines:
Good and bad examples of images: The image on the left, from a lower-rated restaurant, is poorly cropped and unappealing, which can immediately hinder a first-time visitor’s impression. In contrast, the image on the right, from a top-rated restaurant, is visually captivating and inviting..
The following is a systematic procedure to assist you in uploading photographs that accurately depict your business.
To remove images from your Google My Business profile, follow these steps:
Your Google My Business (GMB) listing may at times include inaccurate or out-of-date visuals, such as promotional graphics, old location photos, or shots that do not appropriately portray the company anymore. If you want your profile to remain updated and appealing to potential clients, you need to evaluate and remove obsolete and unnecessary images often.
Imagine a potential customer discovering your Google Business Profile, only to be greeted by outdated, blurry images—a missed opportunity to make a great first impression. Vicinus is an AI-powered platform designed to elevate your business’s online presence with effortless, analytics-driven listings management. With Vicinus, managing and growing customers becomes simpler and more efficient.
Vicinus’s AI Photo Checker simplifies the management of photos and videos in a business listing. This intelligent tool is meant to ensure that your visual content remains relevant, of high quality, and in line with the requirements of your business. This application does more than just detect images that are out of date or badly taken; it also performs a proactive search of your Google My Business listings, identifies any photographs that do not match the standards, and recommends alternatives that are more recent and optimised. Vicinus ensures that every branch of your company represents the quality and consistency that your clients anticipate by creating a portfolio of sharp images that were created in accordance with your brand.
Maintaining an updated GMB listing with well curated photographs and videos enhances the visual attractiveness of your business profile and boosts exposure on search engines. Consistently updated, high-calibre material indicates to Google that your listing is dynamic and compelling, potentially enhancing your position in local SEO results. By following principles and keeping images current, you ensure that potential clients see your organisation optimally, enhancing both foot traffic and credibility.
Keeping an updated Google My Business (GMB) page with high-quality images and videos not only improves the aesthetic of your listing but also indicates to search engines that your business is active and engaging. Regularly updated, meticulously chosen images can enhance your local SEO, facilitating higher rankings in search results and increasing foot traffic.
Although photos do not directly influence rankings, they might enhance interest in your Google Business Profile. Frequent user engagement with your photos may lead Google to perceive your profile as more relevant, thereby enhancing its exposure.
Using stock photos won’t get you in trouble, but Google prefers original pictures over stock images. If you use stock pictures, you should change them first to avoid problems, as Google may block some stock photos.
It’s fine to use the same pictures in more than one post. But it’s best to have unique pictures for each place. The algorithm doesn’t punish having too many pictures.
Adding new pictures about once a week is a good idea. Google doesn’t have a set rule for images, but it does recommend posting once a week to make sure that customers always see new content.
Go to your Business Profile, click Edit profile, and then pick either Cover picture or Logo to change your logo or cover photo. Remember that Google might not use your chosen picture if it doesn’t fit their platform’s needs.
At the moment, Google doesn’t let you use animated GIFs as profile shots. You can only use static pictures in PNG, JPEG, or GIF format.
