Maximising Gold Sales During Festive Season

Published by : Vicinus

Date : October 28, 2024

Market Opportunity

During Diwali and Dhanteras, gold purchases spike dramatically as these auspicious occasions drive traditional buying behaviour. According to an article by India Business and Trade – “In the year 2022, the week of Dussehra saw a 27% Week-over-Week (WoW) uplift in searches and a 28% WoW uplift in clicks. Similarly, during the week of Diwali, searches saw a 24% WoW uplift, and clicks grew by 10% WoW.”

With many festival season shoppers starting their jewellery search online with “gold shops near me” or similar local queries, optimising a store’s hyperlocal presence is crucial for capturing this high-intent traffic. This article is a quick snapshot of how to increase a brand’s online visibility so it is found by nearby customers at the right time and right place.

Current Customer Behaviour

Proposed Hyperlocal Strategy

1. Google Business Profile Optimisation

2. Local SEO Enhancement

3. Geo-Targeted Advertising

Expected Outcomes

Implementation Timeline

Success Metrics

Investment and Returns

The festive shopping trends in India reveal a significant increase in online searches for gold and jewellery close to Diwali, Dhanteras and Dussehra. This trend emphasises the importance of a strong online presence and strategic marketing. The article should help brands prepare for future festive seasons by investing in hyperlocal marketing.

FAQS

ATM listings enhance exposure in local search outcomes, facilitating clients’ swift identification of proximate ATMs. This improves client convenience and elevates the probability of the ATM being featured in pertinent searches such as “ATM near me.”

Precise ATM listings foster client trust by delivering real-time data about availability, services, and location, thereby mitigating irritation and enhancing customer happiness.

Optimised listings facilitate the discovery of ATMs by customers, hence increasing foot traffic and enhancing the bank’s local visibility.

In the absence of distinct listings, consumers may encounter difficulties locating ATMs, leading to dissatisfaction, lost transactions, and possible harm to the bank’s reputation.

Yes, ATM listings must adhere to GMB rules, with exceptions for restricted-access ATMs, which may not qualify for individual listings.