What is hyperlocal marketing? Let’s say you’re out, you’re shopping and you really want a coffee but there’s no coffee shop in sight. You take out your phone and type into Google ‘coffee shops near me’. This is what...
Hyperlocal marketing is the perfect marketing strategy for businesses now that the lockdown restrictions are easing and the re-opening phase is starting. Enhancing your online presence and discoverability will help potential customers find your business and see that it...
What does it mean to be voice search optimized? Being voice search optimized means your business website and listings can be detected via voice search from device voice assistants like Google Assistant, Alexa, Siri and Cortana. When a voice...
Why is it important to build brand trust? Consumer data has become increasingly and frequently misused. The spread of false information and the surge of poor quality products and services online has prompted customers to be more cautious with...
Vicinus AI is Revolutionising Local Search Engine Marketing Vicinus, our hyperlocal marketing platform, utilises revolutionary AI to help businesses with their local search engine marketing. The platform combines several Artificial Intelligence and Machine Learning features. These include sentiment analysis,...
Now, in 2020, there are over 20 million e-commerce businesses populating the industry. That’s why, even if you operate from a physical store or business location, it is vital for your business to be discoverable online to compete with...
How to decide which Local SEO package is right for you: Because there are so many different local SEO packages out there, it can be hard to decide which one is right for you. The first and most important...
What is GMB and how can it improve your local presence? GMB, otherwise known as Google My Business, is Google’s own business listing platform where you can register your business online. It improves your presence in local search and...
What is the latest guidance for businesses in the hospitality industry? From the 4th of July, businesses in the hospitality industry such as pubs, restaurants, and hotels have been allowed to enter the re-opening phase. The basic criteria for...