Local SEO Tips for Google in 2021

Knowing some tips for Local SEO for Google in 2021 is a great way to get an advanced step up on your competitors. This will help you prioritise your local SEO in 2021.

How to Build Local Citations with NAP Data: Complete Guide

Local citations are any mention of your business’s name, address, phone number, and website online. This is called NAP (name, address, and phone number) or NAP+W (name, address, phone number, and website) data. Citations are a key ranking factor...

Top Changes for Google My Business 2020-2021

Google My Business has gone through many changes between 2020-2021. Due to the unexpected circumstances arising since the global Covid-19 pandemic, GMB is launching new features frequently. From new features to fixing previous bugs with listings, GMB has adapted and...

What are Local Citations?

Local citations are simply any mention of your business on the web. This usually consists of NAP data (name, address, and phone number) or it can be any combination of your company name, phone number, address, zip or postal...

Simply the Best: Top 10 Vicinus Blog Posts of 2020

Starting our blog in 2020, we have delivered a total of 74 blogs since July! So, below are our top 10 blogs in 2020 that can help you develop your local search in 2021!

Tracking Local SEO in Google Analytics

Tracking your google analytics is key to developing an effective and solid local SEO strategy. It helps you answer the simple questions: what’s working for your business and what isn’t? Rather than setting up an analytics tracking code on your...

Everything You Need To Know About Hyperlocal Marketing

Like local marketing, which would limit searches to cities, districts, or regions, hyperlocal marketing is optimising searches for focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks. Although it may seem that advertisers who use ‘hyperlocal’...

Learn the Basics: What is Local Search Engine Optimisation?

Simply put, local SEO (search engine optimization) focuses on helping your business rank higher in geographically-specific searches such as ‘mural artist near me’ or ‘coffee shop near me’. Reaching potential customers online to sell products and/or services offline is essential...

Everything You Need To Know About Local Business Listings

What Are Local Business Listings?  Local business listings (also known as local citations) are an integral part of building your local SEO. You may have heard of business directories such as Yelp, Google, Bing and others, but what are they?...