Saurabh Kumar
LinkedIn →Setting Up Festival-Specific Landing Pages for Local Searches
One thing is certain. Covid-19 has pushed businesses to really pay attention to reputation management. In fact, it offered the perfect opportunity for companies to stand out by putting forward superlative shopping and customer service experiences.
Everything you Need to Know About Google Posts
Google Posts have been available on Google My Business since 2016 for local businesses. Although they were originally called ‘Business Cards’, they are now fully integrated into the business listings. They offer a wide variety of forms, perfectly adaptable...
What is a Landing Page?
A basic necessity when it comes to converting visitors into leads, the landing page creates a relationship between your business and your potential customers. In the article below, we will provide you with all the basics about landing pages,...
Facts Proving Why you NEED a Local Search Strategy
Local SEO helps potential customers find your business in 'near me searches'. From healthcare to retail and beyond, having a local search strategy is definitely a marketing tool you should be utilising. Local search not only helps your business get...
The Benefits of Local SEO for Local Business
Whether your business is a restaurant, bank, cafe, or anything else, as long as it has a physical location, local SEO must play a critical role in ensuring that customers find your location. Although local businesses might find that focusing...
Vicinus: The ONLY Tool You Need for Local Search
Local search is a very important marketing strategy to use when it comes to getting your physical location found. SMALL BIZ TRENDS SUGGESTS THAT LOCAL SEARCH ENGINE OPTIMISATION CAN BE: ‘A subset of local area marketing includes local search marketing, also...
What is Citation Building?
Building your local citations is a fundamental part of increasing your local SEO (search engine optimisation). Citation building is one of the first steps that you should take in order for your business to rank in local search results...
What is SEO (Search Engine Optimization)?
SEO (Search Engine Optimisation) is the backbone of increasing traffic to your website. Most marketers know about SEO, however, if you’re just setting out on your marketing journey, below is a beginner’s guide to SEO.
Google My Business: What Isn’t Working During Covid-19 Pandemic?
Although Google My Business (GMB) is always updating its features and improving for the businesses using it, there are still limitations. During the covid-19 pandemic, there have been a few issues regarding Google My Business such as the inability...
