Vicinus: The ONLY Tool You Need for Local Search |

Published by admin on February 4, 2021

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Vicinus: The ONLY Tool You Need for Local Search |

Local search is a very important marketing strategy to use when it comes to getting your physical location found. 

Small Biz Trends suggests that local search engine optimisation can be:

‘A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages, and online maps by potential local customers.’

Vicinus helps you get your business found offline by optimising your findability online. This can be through reviews, location pages, and business listings.

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What is Vicinus?

The Vicinus tool is an AI-led Hyperlocal Marketing Platform that helps increase nearby customer acquisition for multi-location businesses. 

With Vicinus, you can:

Get discovered online

Build trust in your business


Acquire Nearby Customers

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Why Do I Need Local SEO with Vicinus?

With local searches becoming more and more popular in recent years, local SEO has become a necessary strategy to use.

With 9 in 10 smartphone users not certain of the brand they want to buy from before searching for a product online, ‘near me’ searches. 

And 82% of smartphone users do phone-based searches before making in-store purchases.

This means that local SEO should be a crucial element of your local marketing strategy, if not the most essential element of getting your brand found in ‘near me’ searches.

Lock listing graphic. Text says 'secure your data with lock listing!'. Image shows a woman holding a shield with a tick in it, standing next to a laptop which shows a padlock on the screen to represent protecting business listing data from external edits

Can Vicinus Use Reviews to Optimise My Local Search?

Simple answer: yes.

With Vicinus’s reputation builder, monitoring reviews is easy. Vicinus assists with monitoring reviews through machine learning sentiment analysis. 

Additionally, Vicinus utilises an integrated CRM (Customer Relationship Management) to increase review quantity.

Increasing review quantity and quality helps get your business found online. However, it also helps brand trust as well as customer conversions and user actions too.

Vicinus also has an AI-powered auto-responder too. Our platform uses sentiment data gathered via machine learning and the given star rating. Vicinus’s Auto-responder responds to customer reviews left on your business. 

Man on phone searching in front of laptop for local seo blog

Can I Bulk Edit My Google My Business Listings with Vicinus?

Normally, bulk editing with Google My Business is impossible. This means that if you’re needing to change business hours (in light of the Covid-19 pandemic or for other reasons). Or if you need to change your logo or anything else on your GMB (Google My Business Listings) you will need to change them individually.

However, Vicinus allows you to bulk edit your listings. Our hyperlocal marketing tool works to simultaneously refine business listing information across multiple platforms. Removing inconsistencies across your various business listings helps keep them updated and looking professional too.

Vicinus listing distribution network graphic. Shows cartoon people picking up social media and online platform icons and putting them on a phone screen.

Are Location Pages Necessary for Local SEO?

Location pages definitely play a part in developing your local SEO strategy. 

For multi-location pages, individual location pages should be created for each of your physical stores. This enables customers to find their nearest physical locations in order to visit your business. 

Vicinus can help with this. We create individual SEO-friendly locator pages for you. 

There are also some configurable add-ons for your location pages such as:
  • Location-specific Content 
  • Location-specific Reviews
  • Special offers
  • Directions
  • Contact Form
  • Social Media Widgets 
  • E-commerce Products 

Location pages are not only important to help your customers find your nearest physical locations. But, they also increase the chance for your business to show up in ‘near-me’ localised searches. 

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Where Can Vicinus Help My Business Get Found Online?

Vicinus primarily helps optimise your business listings. These are platforms such as search engines, maps, apps, social networks, voice assistants, online directories, and data aggregators. From these, you can publish listings for your business.

the most popular platforms Vicinus uses are:
  • Google My Business
  • Google Maps
  • Facebook
  • Instagram
  • Yelp 
  • Google Assistant 
  • Bing
  • [More partners are being added all the time]

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How Can I Get Reports On My Business Listings Optimization?

Vicinus helps you keep in control of your business and provides insights and analytics on the success of your business.

Additionally, when you get analytics on your business, you can make informed decisions that can help improve and grow your business successfully. 

Vicinus has reported on MB & Facebook showing User Actions on these platforms. These reports provide location-specific insights into which actions online users are taking on GMB and Facebook listings. For example, how many customers are clicking to call your business or get directions via Google Maps.

This means that Vicinus also provides analysis for the success of your reviews and reputation management too. You are able to monitor the number of reviews received and the sentiments behind them. This is a good indicator of business reputation, popularity, and customer satisfaction.

What Other Benefits Does Vicinus have for My Business?

Vicinus features many other benefits that would be useful to your business. If you would like to know more about what our hyperlocal marketing tool can do for your business, please book a free demo with us. Or contact us below!

contact us vicinus

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