10 Facts Why Local Searches are Important | Vicinus.ai
We all know that having a local SEO strategy is necessary for driving more foot traffic to your physical stores. However, how important is local SEO in the grand scheme of things? Well, below are 10 facts showing how important local searches are to your digital marketing strategy.
1. Google Searches
A huge 46% of ALL Google searches are for local information! (Source: GoGulf)
2. Local Search and Store Visits
From these local searches, a whopping 72% of customers visited a local store within five miles of their location. (Source: HubSpot Marketing Statistics)
3. Local Information Found Online
We know online searches are a source of information. But did you know that 97% of customers find out information about local businesses from online searches? (Source: SEO Tribunal)
4. Mobile Search and User Actions
When a customer searches for a local business using their mobile phone, 88% of users call or visit this business within 24 hours of the search. (Source: Nectafy)
5. Mobile Searches & Mobile-Friendly Sites
Mobile searches are on the rise! A total of 61% of mobile searchers contact local businesses if they have a mobile-friendly business site. So, make sure your website is mobile-friendly! (Source: HubSpot Marketing Statistics)
6. ‘Near me’ Searches on the Rise!
Searches such as ‘coffee near me’ or ‘coffee shop close by’ have grown by over 900% (yes, 900%) over just two years. (Source: Chat Meter)
7. Importance of the Map Pack
When searching for businesses nearby, 92% of searchers use the first page to find their business. Making sure you’re one of the first businesses to show up on the Map Pack is essential!
For more information on how to optimise your online presence to get found on the Local Map pack, check out our blog post here.
8. Using Search Engines for Local Information
A massive 4 in 5 consumers use search engines to find local information. (Source: Think with Google)
9. Online Searches Leading to Offline Sales
Even if you only have a physical store, making sure your business is present online has never been more important! This is because search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
10. Using Google Offers for New Customers
By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
Vicinus can help you with this.
Our offers feature helps your business stay active online. Vicinus features an auto-scheduler tool to help schedule promotions across all business listings. Posting frequently on Google My Business listings with current offers and events keeps customers engaged and aware of your business.
For more information, contact us below!
