Marketing During Covid |

Published by admin on December 17, 2020

Marketing during Covid has changed dramatically. In the past few months, the ever-changing atmosphere of the pandemic has changed the way businesses work, as well as how marketing works too. 

Operating During Covid-19: Helpful Tips for Local Businesses |

Published by admin on December 16, 2020

During these unprecedented times, local businesses have found operating very differently from pre-Covid times. However, there are ways that local businesses can help themselves during Covid-19. Some of these tips are local SEO, resources for support, and keeping your...

How to Optimise for ‘Near Me’ Searches |

Published by admin on December 14, 2020

Getting your business's physical location found online in 'near me' searches is still as relevant as it always has been.  This is because a massive: '90% of retails sales (in the US) are still based offline' This means that optimising your online...

10 Facts Why Local Searches are Important |

Published by admin on December 11, 2020

We all know that having a local SEO strategy is necessary for driving more foot traffic to your physical stores. However, how important is local SEO in the grand scheme of things? Well, below are 10 facts showing how...

Local Ranking Factors: User-to-Business Proximity |

Published by admin on December 7, 2020

In simple terms, User-to-Business proximity is the geographic relation of a customer to a business store. For example, a customer might be searching relevant terms such as ‘coffee near me’, ‘coffee shop near me’, or even simply ‘coffee shop’.

How Coronavirus Is Impacting Local Search |

Published by admin on November 3, 2020

Searches like ‘stores open near me’, ‘opening hours’, and ‘grocery delivery’ have spiked in volume. These types of searches are becoming more and more relevant during this time as a result of the unpredictability of shop openings in light...

TOP Six Benefits of GMB Optimisation |

Published by admin on October 7, 2020

Claiming and optimising GMB (Google My Business) creates a strong impression on potential customers that your business is active and trustworthy. This allows your business to rank higher in the search engine for searches in your industry which is...

The Coronavirus Effect on Search and Digital Marketing |

Published by admin on October 5, 2020

With a change in consumer activity, there should be a change in marketing strategy. Making sure that you’re on the lookout for opportunities during this time is essential to adapting your marketing strategy during coronavirus. 

Hyperlocal marketing: what is it and how does it work

Published by Daisy on August 6, 2020

What is hyperlocal marketing? Let’s say you’re out, you’re shopping and you really want a coffee but there’s no coffee shop in sight. You take out your phone and type into Google ‘coffee shops near me’. This is what...