What is Citation Building?
Published by : Vicinus
Date : February 3, 2021
‘In the Local algorithm, links can still bring direct traffic from the people who click on them. But the difference is that these ‘links’ aren’t always links; sometimes they’re just an address and phone number associated with a particular business! In the Local algorithm, these references aren’t necessarily a ‘vote’ for a particular business, but they serve to validate that business exists at a particular location, and in that sense, they make a business more relevant for a particular search.’As part of building citations for over a decade now links to your website and NAP data are a great way to increase your local SEO.
‘Local Data Aggregators (LDAs) are companies that gather data about local businesses and then sells or distributes that data out to a network of local search engines, third-party directories, mapping services, GPS services and mobile apps. The LDA then performs a verification of the business information before making this business info available to the third-party services that buy or take its data.’
