Free Business Listing Site to Get Found: Yelp & Bing (Part 2) | Vicinus.ai
As we all know, getting your local business published on business listing sites is a great way to get your business found in local searches. However, just listing your business on these sites isn’t enough to get your business found and generate user actions. Optimizing your business listings for the optimal results in searches is the best way to gain visibility for your business online. This is because citation signals are one of the core elements of ranking success for local businesses.
Vicinus is an AI-powered hyperlocal marketing tool that will enhance your local presence online. The Vicinus platform features real-time management and creation of business listings across multiple platforms, insights into performance, building and monitoring online reputation, and more.
For full local optimisation, Vicinus also assists in creating SEO-friendly location pages for each of your business locations.
What are some Free Business Listings Sites for My Local Business?
Below are some great business listing sites to help get your business found in online searches:
Yelp Business Listing Site
Yelp is one of the best-known business listing sites on the internet. This is because it is the fourth most visited review site and is considered a “word of mouth” website too.
Using Yelp, a massive 75% of users come to Yelp via Google search and the other 20% visit the website directly to find product reviews.
From this, businesses can see a 9% increase in revenue from just one additional star in a business’s Yelp rating.
How Do I Create a Yelp Business Listing?
Setting up a yelp business listing is much easier than you initially think.
- Go to the Page for Business Owners
- Find & Claim your Business
- Or add it yourself (make sure this is already set up as duplicate listings can stunt optimisation)
- Verify the account via phone, text, or call
How Do I Optimise My Yelp Business Listing Site?
The first thing you must do is to fill in the basic information for your business listing. This is:
- Relevant information about your business
- High-quality photos
- Images with proper filenames, alt tags, and descriptions
Use Appropriate Keywords
Next, find appropriate keywords relevant to your business. Using these keywords in your business description helps optimise your Yelp listing for your searches. It is also best to write at least 1,000 words of keyword-optimized content.
TOP TIP: Remember to not keyword-stuff!
Choose the Correct Yelp Business Category
Making sure to choose the most relevant Yelp Business Category can really help your business gain more visibility on Yelp. However, you can also incorporate an embeddable clickable Yelp badge on your website so visitors can go directly to the listing and read reviews.
Bing Places Business Listing Site
A similar business listing site to Google My Business, Bing Places is necessary to optimise. This is because 76% of users perform local voice searches which means that listing your business on Bing Places will help to increase the likelihood of your business being found in localised searches.
How to Create a Bing Business Listing Site
Creating a listing on Bing Places isn’t as hard as you might initially think. Our blog post ‘How to Add or Claim a Bing Places for Business Listing | Vicinus.ai’ will show you through a step-by-step guide, just like below:
- Create a Bing Places Business Account
- Select the Business Type
- Claim Your Listing
- Edit Basic Business Details
- Put Your Location on the Map
- Choose Your Business Category
- Hide or Show Your Business Address
- Add Links
- Add Quality Photographs
- Set Hours
- Verify Your Business Listing
For more information, click here.