Top 10 Benefits of Reviews for Customers and Businesses | Vicinus.ai
Online reviews influence your customers’ buying decisions and also help improve your product offering. Only when you receive honest feedback can you enhance your business. In this article, we will discuss the benefits of reviews for customers and businesses.
Who is Reading Online Customer Reviews?
Studies reveal that most online shoppers depend on customer reviews to buy a product. They also often develop a primary level of trust in a brand with the help of reviews. In 2017 alone, buyers read an average of seven reviews before trusting a company.
Benefits of Customer Reviews for Businesses
Indeed, there are countless advantages to reading as well as collecting reviews. Both customers and businesses benefit from it. Here are some of the top ones.
Ace Word-of-Mouth Marketing
It’s no secret that prospects trust peer recommendations more as opposed to celebrity endorsements. And, online reviews are like peer recommendations that can offer you word-of-mouth marketing.
A Neilsen Survey that:
So, every customer review, positive or negative, holds the power to get a conversation started around your brand, thus providing you organic word-of-mouth marketing.
Improve Search Engine Optimization (SEO)
Online customer reviews also influence search engine results. For instance, if your brand name receives repeated mentions, you appear higher and even in the top 5 of Google search results. And, when your brand lands on the first page of Google, your website is bound to get a higher number of hits and footfall.
Positive Reviews are Social Proofs for Your Brand
People are more likely to purchase from brands if others agree it’s a good decision – even if others around them are strangers. And, online reviews are a substantial source of social proof that what you sell is indeed useful.
Therefore, make sure you get your customers to leave a review on various digital forums. One of the best ways to incentivize them is by offering a limited-time discount coupon over email in return for a review.
Gain Customer Trust
A stream of positive customer reviews can help you build trust in your brand. Recent studies have been conclusive about just how powerful reviews are at constructing a brand’s identity. Simply put, if other individuals are taking your name or are bothered enough to leave a review, you will gain primary trust with your leads. Of course, you will be responsible for nurturing it further!
Better Customer Relationships
Online reviews give you an opening to communicate with your customer base. You can interact and address their grievances one-on-one by replying on various online public platforms. By addressing issues publicly and offering solutions, you will end up building better customer relationships.
Earn Social Media Mentions
For starters, reviews help you earn social media mentions, which provide excellent brand-building opportunities. It doesn’t matter whether these mentions come from an individual customer or an established company; they always carry the potential of influencing purchase decisions.
Provides Insights into What Customers Want
It’s no secret that a negative customer review is often more insightful than a positive one. It tells you where you are going wrong. Be it your product or after-sales service; reviewers often pinpoint the challenges they faced interacting with your brand. This helps you identify areas that need improvement or tell you when to expand your product line.
Benefits of Reviews for Customers
Reviews Offer Honest and To-The-Point Guidance
Customers know that ads talk only about the salient features of a product, but a reviewer describes the experience of actually using one. The two are different! Even if you know that a product is feature-loaded, customer reviews can tell you how to use them and whether those features are ultimately worth the price.
Customers Learn About Brand Experiences from Verified Users
Sure, there are fake reviews out there, but these days online retailers have a way of telling you which users are verified and have indeed made a purchase. Make sure you read these reviews as they are undoubtedly honest.
Saves Time Choosing a Brand Rather Than Chasing Many
It’s a fact that countless brands are offering similar or identical products and services. So, how do you choose? When the quantity of something is large, look for quality – in this case, customer reviews. Reviews provide a qualitative analysis of a brand and its offering. So, rather than chasing after various brands, read reviews to figure out the one that suits you the best.
Are You Under Review?
Yes, the way you position and market your brand is critical, but having prospects talk about it or talk it up is also vital. Offer a great product, priced well with exceptional after-sales service. After this, encourage positive conversations around your offering through customer reviews and watch your brand’s popularity grow.