GMB Fields That Impact (and Don’t) |

Published by admin on December 1, 2020

Local Search Engine Marketing blog. Photo shows laptop with SEO on screen and post it notes on the wall surrounding with SEO terms.

GMB Fields That Impact (and Don’t) |

Your GMB (Google My Business) profile has so many ways to optimise the listing. This means that it can be difficult to know which GMB fields to focus on optimising.

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Below are the GMB fields which impact (and don’t impact) your local SEO:

GMB Field Impact: Business Name

Your business name impacts your ranking on search engines. Although it may seem like it shouldn’t, if your business name is keyword rich, you already have an advantage there. However, don’t fret and change your business name if it doesn’t.

It may not be allowed on Google, but on Bing, you are allowed to add descriptors in your business name, so it’s a good idea to add keyword-rich descriptors there.

No Impact: Q&A

So, although the Q&A section of GMB fields isn’t impacted by keywords, it is still a good idea to answer questions found in the Q&A section. This is because if your potential customers find this section, it may help them decide on using your product/service.


Google Search Laptop Graphic to represent Google SEO ranking factors.

GMB Field Impact: Categories

The categories section in your GMB fields influences ranking more than you would think! Make sure that you use all 10 categories (with a choice of 4,000 categories).

New categories are added to GMB all the time, which means that updating them frequently is best to do in order to be at the forefront of local SEO ranking.

No Impact: Services GMB Field

Although it may seem like the services field is perfect for optimising your SEO, however, it actually has no bearing. This is because the services field isn’t very visible and it’s not visible on the desktop at all either.

Google search result 3-pack for car rental london. Displays results for 3 different Hertz London locations

GMB Field Impact: Website

Linking back to your website’s homepage is one of the best ways to increase your CTR (click-thru-rate). However, you can also link to your location page (if your business has a physical location) which means that you should test out which of these will be the most optimal for your business.

No Impact: Products

This section on GMB is available on most listings. Although it is useful for your potential customers finding your listing, it has no impact on local SEO ranking. This means that the products field on GMB has an impact on conversions for certain industries, but just not on SEO. It is worth updating this area though!

Auto-respond and engage with customer reviews graphic. Graphic shows two cartoon people standing next to mobile phones typing and leaving comments.

GMB Field Impact: Reviews

It’s no secret that reviews have an impact on the findability of your business. Review quantity actually has an impact on the ranking of your business in search engines.

The best quantity to impact your SEO is to go from no reviews to 20 or 30 reviews. 

This is where Vicinus can help. Vicinus assists with monitoring reviews through machine learning sentiment analysis. Additionally, an integrated CRM (Customer Relationship Management) increases review quantity.

Monitoring reviews and interacting with customers will help increase brand trust, conversions, and user actions.

For more information about how reviews can impact your business, check out our blog post here. 

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