A Simple Guide to Local SEO | Vicinus.ai
Developing a local SEO strategy is imperative to growing your business and attracting more customers. Below you will learn not only what local SEO is, but also how it can help improve your online visibility too.
So, What is Local SEO?
Simply put, it is a form of search engine optimisation which helps logical businesses rank in searches on Google as well as other search engines too. These are usually searches along the lines of ‘coffee shop near me’ or ‘coffee shop London’. By optimising your local SEO, your business is more likely to be seen by potential customers in your geographic location.
How Can I Optimise My Local SEO?
There are a variety of methods you can use to optimise your local SEO. Using hyperlocal tools, such as Vicinus, can help you achieve these goals in a timely manner as well as in a more professional way too.
Are Local Searches Popular?
Well, according to Google:
This means that local searches consist of almost half of all searches made on Google. Therefore, optimising your business for local SEO is very necessary to be found on Google in ‘near me’ searches.
What Are Local SERPS (Search Engine Results Pages)?
In local search, the most profitable place to be on search engine results is the ‘local pack’ or ‘three-pack’. These are the first three business listings that appear below the map.
The ‘three-pack’ lists much more than just normal organic search results. They feature opening times, reviews and photos of your business pulled directly from your GMB (Google My Business) profile.
How Do I Optimise My Google My Business Listing for Local SEO?
There are many ways you can do this. Check out our most important features below:
- Adding quality, updated photos
- Creating posts for Google
- Utilising events/offers section
- Updating times
- Creating consistent information
- And more!
If you would like to know more about how to optimise your GMB profile, please check out one of our blog posts below:
- How to set up Google My Business (GMB) | Vicinus.ai
- What is Google My Business? | Vicinus.ai
- GMB Optimisation: How will my Business Benefit? | Vicinus
Citations: What Are They and Why Are They Useful For Local SEO?
These are literally anywhere that your business details appear on search results. These are specific places where your business’ NAP+W (Name, Address, Phone Number, and Website URL) appear. Usually, NAP details will appear in online directories of business listings.
Citations are important as they allow your business to be found in the places that potential customers are searching for your business. For example directories.
These citations must be consistent with accurate information.
To know more about citations, please check out this blog post.