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Google Maps and Apple Maps: Which is Best for Your Business? | Vicinus.ai

In the advent of localized searches, Google Maps and Apple Maps have changed the way customers find and explore businesses. However, although both Google Maps and Apple Maps have similar objectives, they are very different in the way they work. 

In this article, we will explore some of the key differences between the two systems. By doing so, you will be able to learn more about the different options available to you and choose the best navigation tool for your business. 

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The History of Google Maps and Apple Maps

Back in 2005, Google Maps was known as the navigational tool for mobile devices. However, when Apple Maps first set foot in the world of tech back in 2012, there was a bit of competition. Although Apple Maps faced problems with its initial release. These included wrong directions, lack of support for public transportation, and many glitches and bugs, it has gotten much better over the years.

Nowadays, Apple Maps is more detailed and accurate with its mapping. This is due to a lot of hard work and toil on Apple’s behalf. With Apple employees canvassing neighborhoods on foot as well as aerial photography, Apple Maps is much better than its initial release in 2012.

Although both navigational tools are similar in their features as well as their layout, there are still key differences between Google Maps and Apple Maps.

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Google Maps and Apple Maps: Different Platforms, Different Devices

Apple Maps is exclusive to Apple devices. This means that the navigational tool is not available outside of Apple devices like iPhones, iPads, and Apple Watches. 

In contrast, Google Maps can be used cross-platforms. It is available for Android, iOS, iPadOS, web browsers, and much more too. However, although Google maps are pre-downloaded on Android-operated systems, Apple users will have to download it manually.

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Interface Comparisons

There are quite a few differences between the two interfaces. However, these differences have become more subtle as the two navigational tools have been updated over the years.

The two images below showing the two interfaces.

Apple Maps
Google Maps

Although Apple Maps seems visually flatter than Google Maps, there is any visual difference between the two.

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Unique Features 

Apple Maps: Integrated with Siri

Apple Maps is integrated with Siri which helps Apple Maps give the user an easier way of accessing Maps and directions too. This means that Apple Mpas is also integrated with Siri Natural Language Guidance too.

Apple Maps: Flyover Mode

This feature enables Apple Maps users to explore 3D landscapes of models of buildings and structures. With the City Tours feature inside Flyover Mode, Apple Maps users can also be easily guided to various landmarks.

Google Maps: Offline Accessibility

This is a very popular feature of Google Maps. The offline access feature allows for Google Maps users to access Google Maps with limited access to Wi-Fi or data. Perfect for hiking, or other activities where data use is limited, Google Maps users can download full maps for complete offline usage.

Google Maps: Get Found in the Map Pack

Google Maps creates seamless integration between finding a business and getting directions, Google maps increases user actions.

Vicinus can help with this. For more information, or to book a free demo, please get in contact with us below.

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Published by admin on February 17, 2021