Consistent citations such as NAP (name, address, and phone number) across all of your listings is an essential part of optimising your local searches.
If you change any of your business details, such as your address, or phone number, these changes must be reflected in all of your business listings.
This is because new listings will automatically be generated with this information, so it needs to be correct in order to attract new customers.
With Vicinus, you can publish listings across multiple platforms. This means that you can create citations and publish data to make your business more visible to customers.
These platforms include search engines, maps, apps, social networks, online directories, and even data aggregators.
So, how do citations impact search results?
Search engines index information and return search results based on these ranking factors. These ranking factors are SEO, citations, and NAP consistency, amongst other things too.
This means that, in order to focus on local SEO, businesses leverage directories, data aggregators, review sites, social media platforms, and map listings must be optimised.
This focuses on your local SEO techniques. Therefore, helping to place your business higher in search results based in certain geographic areas.
Why is citation accuracy important?
As touched on above, citation accuracy is so important for a wide variety of reasons.
Most importantly, because the information your customers find about your business should be relevant and up-to-date.
Below are some facts about why citation accuracy is so important for your business:
- 73% of customers lose trust in a brand when they have incorrect business listings
- 67% of customers lose trust if they become lost trying to find a business location
How do I clean up my citations?
Citation cleanup doesn’t have to be a long, manual process. With the help of Vicinus, you can drive more calls, store visits, leads & website redirections by having accurate and updated information on your business listings.
Vicinus can manage business listings from a central platform and perform an AI-powered check on the brand reputation. Our software also ensures that your business is more likely to show up in ‘near me’ searches with relevant information.