Local Listing Management: what is it and how can it help your business?
What is local listing management?
Put simply, local listing management is updating and maintaining consumer-facing business information across the internet. For example, managing and updating the NAPW (business name, address, phone number, and website) across all your business listings. Having your business listed online across multiple platforms is the best way to get your business discovered online. When we refer to multiple platforms we mean search engines like Google, social networks like Facebook, and review sites like Yelp. Being listed on just one platform is not enough anymore, your business needs to be visible everywhere. This can be a lot of work, especially for multi-location businesses that need individual listings for each location. That’s why many businesses now use local listing management software to help them manage their business listings online.
How can it help your business?
With 65% of people using their phones in their buying moments, building and managing online listings is now more important than ever. Your business needs to be easily discoverable online everywhere your potential customers are searching. Updating, organising and optimising your business listings across multiple platforms is a form of hyperlocal marketing which helps reach a larger and wider consumer audience, drive foot traffic and increase conversions.
What are the benefits?
A major benefit of local listing management: it increases brand awareness and reputation. Posting your business data across multiple platforms and in multiple locations improves online discoverability. Furthermore, it ensures listings are consistent and accurate, building a trustworthy reputation for your business. When customers are able to find your business more easily online, this leads to more physical foot traffic. Statistics show that 18% of local smartphone searches lead to a purchase within a day. Therefore, having your business listed online, in all the places your customers are searching for, will help your conversion rate grow.
Local listing management also allows you to optimise your business listings so they perform better in local search results. Accurate and consistent data helps optimise listings for search engines like Google, who always try to provide the best information to answer the searcher’s query. Additionally, with software, you can optimise listings by removing incorrect business information, identifying and suppressing duplicate listings .
Finally, updating your listings regularly is super important to provide a positive experience for your customers. If your business is closed during certain hours or on certain days, or has temporarily closed, managing and updating your listings is essential. Don’t let potential customers down by having incorrect business data online. Use a hyperlocal marketing platform like Vicinus!
Our hyperlocal marketing platform, Vicinus, is our solution to local listing management. It allows you to manage, organise, and update all your business listings across multiple platforms and locations. Our Vicinus Network includes listing sites such as: Google, Google Maps, Facebook, Messenger, Whatsapp, Instagram, Yelp, Bing and more. This means that you can have your business registered and listed on all of these sites with accurate and consistent data. Vicinus also uses AI-led image analysis to monitor the images uploaded to your Google My Business listing by external users so that you can check that only the best images of your businesses are present online. A unique feature of Vicinus is lock listing protection; this feature keeps all your consumer-facing information intact, preventing external alterations, online scams, and lead cannibalisation.