Making sure your business shows up in near me searches is important in order to be found online by a local audience. Business listings near me are the best way to show up in geographically local searches. The rise in...
Creating and claiming your Google My Business profile is one of the most important parts of developing your local SEO strategy. Setting up a basic profile is a great way to start. After this, you can monitor and improve your...
Local citations are any mention of your business’s name, address, phone number, and website online. This is called NAP (name, address, and phone number) or NAP+W (name, address, phone number, and website) data. Citations are a key ranking factor...
Tracking your google analytics is key to developing an effective and solid local SEO strategy. It helps you answer the simple questions: what’s working for your business and what isn’t? Rather than setting up an analytics tracking code on your...
Like local marketing, which would limit searches to cities, districts, or regions, hyperlocal marketing is optimising searches for focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks. Although it may seem that advertisers who use ‘hyperlocal’...
Simply put, local SEO (search engine optimization) focuses on helping your business rank higher in geographically-specific searches such as ‘mural artist near me’ or ‘coffee shop near me’. Reaching potential customers online to sell products and/or services offline is essential...
With Covid-19 creating an ever-changing atmosphere for many businesses, it’s no wonder that local SEO is changing too. Promoting your physical brick-and-mortar brands can be difficult without an understanding of Google’s ever-changing guidelines. IT IS STILL AS IMPORTANT AS EVER WITH...
Marketing during Covid has changed dramatically. In the past few months, the ever-changing atmosphere of the pandemic has changed the way businesses work, as well as how marketing works too.
In simple terms, User-to-Business proximity is the geographic relation of a customer to a business store. For example, a customer might be searching relevant terms such as ‘coffee near me’, ‘coffee shop near me’, or even simply ‘coffee shop’.